Episode 392: AI Prompt Writing Levels The Playing Field

Intro

0:00:18 – (Bob Woods): Welcome to the Making Sales Social podcast featuring the top voices in sales, marketing, and business. Join Brynne Tillman, me, and Bob Woods as we each bring you the best tips and strategies our guests teach their clients so you can leverage them for your own virtual and social selling. This episode of the Making Sales Social podcast is brought to you by Social Sales Link, the company that helps you start more trust-based conversations without being salesy through the power of LinkedIn and AI. Start your journey for free by joining our resource library. Welcome to the show.

0:00:40 – (Bob Woods): Welcome to the Making Sales Social podcast featuring the top voices in sales, marketing, and business. Join Brynne Tillman, Stan Robinson Jr. And me, Bob woods, as we each bring you the best tips and strategies our guests are teaching their clients so you can leverage them for your own virtual and social selling. Enjoy the show.

0:01:08 – (Stan Robinson, Jr): Howdy. Welcome to Making Sales Social. Brynne and I are here with you live today. Bob is off for the time being. Brynne, how are you today?

0:01:21 – (Brynne Tillman): I am so good, and I’m so excited because our book has got the number one release on Amazon.

0:01:28 – (Stan Robinson, Jr): So that was really cool, which is awesome. Yeah, you talk about a pleasant way to start a Monday morning.

0:01:37 – (Brynne Tillman): Absolutely.

0:01:39 – (Stan Robinson, Jr): Today we’re going to talk about how AI prompt writing levels the playing field for business owners and what a powerful tool it is in order to do that. So let us go ahead and jump right in. First, we’ll be talking about cost-effective strategies, just how prompt writing helps you in terms of being cost-effective and saving you money. So, Brynne, any ideas on that one?

0:02:16 – (Brynne Tillman): Yeah, absolutely. So, so there are so many directions we can go in with the cost savings. Right? So we could do cost savings from what it costs us to develop content, to cost savings on having AI help us with our budget. You can have AI evaluate your credit card and bank statements to see what you’re paying if you’re double paying. So I did this and realized I had two Hulu accounts and did not realize it.

0:02:47 – (Brynne Tillman): So simply by uploading my credit card statement, and I said, you know, kind of break down by category by and I saw I’m getting a Netflix charge, max charge, and two Hulu. So I was able to figure out which one to cancel. So that’s a very small way for cost savings, and a larger way for cost savings. Really? You could go in and say, you know, my overhead expenses. Here, here’s what I need. These are the essentials.

0:03:21 – (Brynne Tillman): Ask AI to act as your bookkeeper and to go through everything and find out where you might be overpaid, and where there are some opportunities that you might be able to save money. You are going to be shocked at how AI could truly help you with that, like anything you could send to any assistant for number crunching. And I’ll tell you, Claude is really good at number crunching, by the way, and it will give you great spreadsheets. You could do it in ChatGPT, you could do it in askSSL, but from my experience, when it comes to like Excel spreadsheets and number crunching, Claude does a really good job of that as well.

0:04:05 – (Brynne Tillman): There are other things that you could do. So in askSSL, we create avatars so you can teach an avatar to be a world-class, CPA tax-efficient, and really start to train it on maybe your state tax laws. You can upload content. You can do this in a GPT as well. Like, if you wanted to train a GPT in being this amazing tax-efficient advisor. Now, what I will say without I do not in any way want to let you think that this takes the place of that bookkeeper or the CPA, do not file your taxes based on what ChatGPT says.

0:04:57 – (Brynne Tillman): Yes, right. But it can really help you in that cost-saving realm. It can also take over jobs that you are currently paying for. And you know there are whether it’s content producing or your email or image creation, like there is a lot that AI can do now for free or for very low cost that you might have been paying agencies for or and even agencies you can go back if you’ve got a great agency that you love, go back and find out like what based on AI is there more that you can get for your money?

0:05:43 – (Brynne Tillman): I know the agencies are probably like stop talking about this. We work with many of them, but there’s so much more they may be able to give you for the same investment. Stan, what do you think about the saving money place?

0:05:57 – (Stan Robinson, Jr): Yeah, exactly. Anyone providing services these days is just in the process of rethinking their pricing, and as you said, you know, for the same price now we can get more because agencies, for example, can definitely produce more using AI, and of course, they should be using it to increase their productivity.

0:06:22 – (Brynne Tillman): Yes, yes.

0:06:25 – (Stan Robinson, Jr): So the next one is around time efficiency and all of us have run into situations like the blank page paper syndrome. Blank page syndrome. You’re trying to think of something to write, but it just is not coming. So it could be as simple as that. Or you read a great LinkedIn post, and you say Oh, I want to comment on this, but I’m not sure which aspect of the post to comment on. AI can help with that. And so I’ve used it just to give me ideas for how to start a post, to how to start an article, or I read this great post, but I’m not quite sure what to comment on it.

0:07:09 – (Stan Robinson, Jr): Been able to just copy the post ask sssl. Hey, give me some ideas as far as what to respond to so I can add value to the conversation. So, Brynne, in any way that AI has helped you with time efficiency?

0:07:24 – (Brynne Tillman): This might be my favorite. I don’t know, I might say it a few times, but I’m just going to ramble through some of them. Number one email sorting. Now if you we use Google Email Gmail and I can go through in Gemini and say you know I would like to see all the emails from Stan. I’d like to see all the emails that require my attention, like it’s crazy. Now, the other piece that is it’s not really AI but I’m going to throw it in is the ability for the calendar link and the calendar or sync, where it’s reading your calendar in real time.

0:08:04 – (Brynne Tillman): It can also help with data entry, and even our invoice processing has significantly shifted based on AI. We have our proposals that now I can just fill in the blanks, and it customizes our proposals in like 10 minutes instead of two hours. And we use CIBL, which is our note-taking platform, and we can go into CIBL and say You know what are the next steps from this call and I can grab that information, put that into AI, and get a proposal based on what the conversation covered.

0:08:45 – (Brynne Tillman): Amazing. Let me throw out a few more accelerators, research, and information gathering, and I’m going to say research from what’s going on in the industry? Now you may say I know my industry, but what’s going on in your client’s industry? What’s happening if you’re going to get on a call with a prospect? What’s happening in their industry? Also pre pre-call planning, you can download a LinkedIn profile or link a LinkedIn profile and ask for a pre-call planning report, and in five minutes it you you can review what would have taken you hours before you can. Also very exciting with pre-call planning is if you’ve got discovery questions that you want to cover, and you’ve created a prompt around this right about your discovery questions, and you know kind of what you’re leading toward, your solution, and the challenges that you over help them overcome.

0:09:50 – (Brynne Tillman): You can then enter those discovery questions after you’ve done the pre-call planning, and it can customize that pre-qual planning report based on what they do in the industry, you just know the challenges in the industry that you just researched. And it can now link your discovery questions specifically to their industry and specifically to their role within their company. Now we teach all of this using the Crispy Prompt framework. So I’m just going to share this is something that you’re interested in, really honing in.

0:10:27 – (Brynne Tillman): Our book is available right now on Amazon if you go to prompt writing made easy.com Stan I’m so excited. We hit a number one new release as we mentioned at the beginning of this, for the book, and we’re very, very excited. I’m trying to think now. You know, I kind of am ranting, but you know, obviously it’s going to save us time with content creation. It may even help us in our decision-making, making faster decisions.

0:10:58 – (Brynne Tillman): And we can personalize at scale. So I’m sure there are hundreds more, but that’s where I’m sticking to.

0:11:06 – (Stan Robinson, Jr): Yes, we’ll be talking about tailored solutions in just a minute. Another one is access to expertise because these models were trained on pretty much the entire Internet. So anytime you think I wish I could ask a CPA a certain question, or an engineer, or whatever the case may be, think of AI as a resource. Now, again, not a total replacement, but at least enough to get you started with information that you would have had either a great deal of difficulty if not impossible, for you to find on your own.

0:11:50 – (Stan Robinson, Jr): So you can write prompts to basically say, act as a CPA with 20 years of experience, I need help with this particular tax situation. I’m serving multiple states. How do I deal with this? You can. One thing about these models is that we all know that they hallucinate, so we always say double-check. It always keeps a human in the loop. One easy way to double-check models, though, is to put the same prompt into multiple models.

0:12:25 – (Stan Robinson, Jr): If they come back with the same result, you can be pretty sure that you can be confident about it because the models are not going to hallucinate the same way. That’s not how generative AI works. So, Brynne, any thoughts on just access to expertise that these models give you?

0:12:49 – (Brynne Tillman): Oh yes, I have again, so many. So the first one is kind of that role-playing opportunity. Now I like getting on AI on my mobile. If you’re using whatever LLM you’re using, there’s likely the ability to have conversations back and forth. You know, we have Ask, SSL, which is all text right now. So sometimes I’ll jump right into ChatGPT to have a conversation, and then once I get the information I need, I will take that information and stick it into Ask Us itself to create all of our custom content.

0:13:33 – (Brynne Tillman): But the role play is amazing. Right. So sometimes I’ll go in and like, I’ll say, act as, let’s say, Jeb Glenn, I am struggling to overcome a price objection. Talk me through it.

0:13:48 – (Stan Robinson, Jr): Now.

0:13:49 – (Brynne Tillman): This is not to replace Jeb. You need Jeb. And he has an Ask Jeb question. So I’d go in and take some. Some of that opportunity in some of his webinars and live streams is Ask Jeb. But you know, based on his books like Fanatical Prospecting, and that he has an objection-handling book. Right. You can get some ideas around how he might handle some of that. You may just go generic and say, act like a top sales trainer.

0:14:22 – (Brynne Tillman): Here is my situation. What are some of the things that you could do? And role-play with me, and then give me some feedback on what I can do better. So that expert can also be your mentor and your coach, which is amazing. So although I have full access to Liz Hyman because she’s one of my closest friends, I had a sales process question and I hopped into askSSL and I said, act like Liz Hyman and give me the top, the top, top of the funnel advice you would give me from a. From a sales process perspective based on Liz Hyman.

0:15:04 – (Brynne Tillman): And it was amazing. So I’m about to send it to her and confirm how accurate it is. But she is probably one of the world’s top sales process people. Right. And so if I can use a little askSSL to get a little bit of her, her, her thoughts, it’s kind of cool, or any LLM to use AI to do that. So I think that that expertise is huge there. I will also prepare for real conversations. So if I know that I’m coming into a conversation with a client, again, this is a combination of the research I did.

0:15:47 – (Brynne Tillman): But I’ll say, role play with me. Now you know all this. Here are the discovery questions. Tell me some objections I will likely hear. And maybe if I have objections that I’ve heard before, I will put that in. Now I will sometimes say, act as Brynne Tillman. How would she respond? I’m like, oh, my gosh, I said that years ago. I would have grabbed that again. That was good. You know, it’s like we talk so much, we forget some stuff.

0:16:17 – (Brynne Tillman): So. Right. So using AI to do this will level the playing field in so many ways. Right. You have access to ideas and thoughts that you may not have had in any other way. So I really love leveraging even like the expertise before, during. Taking those live transcripts will help you to capture, like, you know, the. The next steps and to summarize those notes, generating the follow-ups. Sometimes I will catch something in a meeting that I did not like. I did not catch it live, but my AI captures it.

0:17:07 – (Brynne Tillman): And so that has been just so exceptional and fun. So, I mean, there’s probably a million more, but I know we have a bigger list to keep going through.

0:17:20 – (Stan Robinson, Jr): Yes. And a lot of these do kind of overlap. We’re going to talk a little bit about how AI can help you tailor solutions, answers, and communications to very specific Personas and uncover information about people that you would have spent a lot of time trying to find out or would never have been able to find out. So AI can help present very tailored solutions. Brynne also mentioned role play and one of the things that you can ask AI to do, particularly for those of you who are working with buying committees made up of people in different roles.

0:18:05 – (Stan Robinson, Jr): Ask the AI when you’re role playing, hey, assume the role of the cfo, assume the role of the cio, Assume the role of someone who’s actually using the product, a user, and give me their objections and their concerns. So you can use it in so many different ways. I’ve heard of people using it. As a board, board of directors member, I need someone with this specific expertise. You can’t get the person because you don’t know them, but you can describe what you need and have AI fill in.

0:18:44 – (Brynne Tillman): Oh, Stan, I love that. So part of it. I’m gonna like, riff on this because that’s brilliant. And I’m not doing this. So now I’m gonna start doing this. So it’s getting. You’ve got to figure out who your buying committee is by role, by challenge. Right? So, is it the challenger customer that tells us there are 6.8 decision makers in every deal? It’s probably more than that now, right? So I love this. So, really build out your buying committee as much as you can. So that’s why we love avatars. So, like, we could create an avatar of a buying committee.

0:19:25 – (Brynne Tillman): I think that really understanding how to use avatars is huge. So maybe you’re selling into a manufacturing company, and there’s a buying committee inside of that manufacturing company. You want to teach AI everything you know about what they care about. Right. And you can continue to teach an avatar, right? An avatar. This is like, you can continue, like if you come up with new content. Now here’s the other thing. Let’s say you have a particular client where there’s a big deal happening.

0:20:02 – (Brynne Tillman): You can now go back to all the transcripts, right? Like almost everyone has an AI note taker. Now, if you’re not recording it in Zoom, your AI, maybe sometimes there are more AI note takers than people in meetings today. Right? So we can now take that transcript. And this is what I do in askSSL. So I will take a transcript and keep adding a transcript to that client avatar. So I have an avatar that’s built out not just based on the industry or the general rules, but now every conversation that I’m having with them, I’m adding the transcripts of all of those conversations into that AI.

0:20:47 – (Brynne Tillman): So it’s continually learning. And I don’t even remember what your original question was about.

0:20:55 – (Stan Robinson, Jr): Yeah, just around tailored solutions and how. And that’s exactly what you’re talking about with the AI.

0:21:00 – (Brynne Tillman): Good. I’m so glad I’m on track because sometimes, you know, I’m kind of like shiny object squirrel kind of lady. But now I continue to build this, and this is what AI allows us to do because we’re not going to remember all those details. We’re not going to remember every conversation and every objection all the time. But now, before the next call, we have continued to build out that avatar, that AI personality that is maybe even specific to that client.

0:21:35 – (Brynne Tillman): And when we put in an objection, it is reading from all the other conversations. So maybe we’ve overcome that objection before that we forgot, or, you know. So as we’re using this for like customizing solutions, as Stan mentioned, this is like why I kind of went on this tangent based on Stan’s brilliance here. Brilliant. Which is, you know, ultimately we need to bring all for, especially for one specific client, all of those decision makers together.

0:22:13 – (Brynne Tillman): And AI is a powerful way to do that. So, based on whatever solution we are solving for them or whatever challenge they have, we can easily go to AI and say, align all of these decision makers. All of the things that have been said to our solution are based on what they said their need was. Oh my gosh, how fun is that? I’m going to spend some more time on this because I love that.

0:22:43 – (Stan Robinson, Jr): Yes. And one of the many wonderful things about AI is if you’re thinking, I’m not quite sure all of the people who are on the buying committee, because I think LinkedIn’s latest research says that they’re up to 12 to 20 members in the average buying committee in B2B these days, which is insane. One thing you can do if you’re not sure is you can ask an LLM for this type of company, this type of industry, who are the members of a typical buying committee? What are their titles, and what are their concerns? So if you don’t know, don’t hesitate to ask AI and.

0:23:21 – (Brynne Tillman): Yeah, yeah, yeah, yeah. Do you want to? I just want to. I see Will has a question, which is a great question. How much security for information should we keep in mind when writing prompts? What is a good workaround? So security is a big deal. And if you’re an employee of a company, you have to make sure that you are following their employee handbook. Right. What are their AI securities? I will say there are times when I will go into temporary mode. So in a chatgpt, you can go into temporary mode where it does not run. Remember what you put in.

0:24:06 – (Brynne Tillman): I’m still going to say it’s not 100% because we can’t. But in temporary mode, not only does it not remember, once you close it out, you can never get it back. So you could go in and you could put in a conversation and say, Please genericize this. Take out company names and whatever it might be. Right. You could do that. Copilot, if your company is allowing AI is they’re probably using Copilot, and there are some private security measures around Copilot.

0:24:43 – (Brynne Tillman): But what I would say before you put it in is take that transcript, put it into a Word document, and go through it and make sure that there is nothing in that transcript that you’re uploading to AI that could get you into trouble if it were public. So that is how, if you are in a role where compliance is really important in medical, in financial, just. I would copy that transcript into a Word doc and edit that before you upload it.

0:25:17 – (Brynne Tillman): I don’t know. Do you have anything you’d want to?

0:25:18 – (Stan Robinson, Jr): Add to that that is pretty thorough. The key is that each company needs to develop its own AI guidelines and policies so that each individual user doesn’t have to make those decisions themselves. If you, as Brynne mentioned, if you’re using Microsoft Office or Google Workspace, they already have access to all your data, so it should be secure because you’re already depending on their security apparatus.

0:25:49 – (Stan Robinson, Jr): And it’s when you go outside and you say, well, I want to run this in Claude or whatever that you, you need to be doubly careful. So if you don’t want it released to the public, don’t put it in the models right now. You know, unless your security team says, okay, this is being hosted internally. It’s on our own servers. You can do anything you want, and they will let you know that. Long story short.

0:26:19 – (Brynne Tillman): Yeah, because I’m going to tell you, I don’t think anything is private. I mean, I hate to say this, but like I’m in a conversation with my daughter about something on Amazon, and I get home and it’s like suggested to me. Everybody is hearing everything. It’s just sort of the world we live in. So I’m not saying don’t be secure based on that, but I would never expect that everything is completely secure.

0:26:50 – (Brynne Tillman): It’s just sort of the way it is. So do your best.

0:26:53 – (Stan Robinson, Jr): Yep, that’s the world we live in. Good deal. And the last one in terms of the five is just creativity, and it helps us think in different ways. There’s always this debate about whether AI is truly creative, and in truth, I think that kind of misses the point. As long as it helps us think in new ways, it can be valuable. As long as it helps us to think about things we would not have previously thought of without interacting with AI, it’s going to help us.

0:27:30 – (Stan Robinson, Jr): So for me, it has definitely helped with creativity because AI will always come up with questions I would not have thought of. Even if you ask it something and it brings you back five things, where you say, oh, I knew that, it may show you two things where you say, oh, this is gold. Because I never would have thought of that. And that can make all the difference.

0:27:56 – (Brynne Tillman): So I love that. And that kind of falls into our crispy framework. Right. So the most important thing, and I’ll quickly go through, but the most important thing that we believe in the crispy framework is we have stopped asking AI to do the work for us, and we’ve started asking AI to interview us. Right? So, if so, in the crispy framework from a content idea, we would go first. Crispy is. Well, it’s context, role, inspiration, style, scope, and prohibitions.

0:28:37 – (Brynne Tillman): Okay, so C Context. I would like to create a LinkedIn post based on the top AI security measures that a company should take when opening up AI to their employees. So that’s my contact list Role. You are a top compliance officer in a financial institution or in a medical institution who is hired to gather my insights and ensure that they stay compliant based on our compliance regulations. Okay, that’s so we have context, role, inspiration, and scope.

0:29:33 – (Brynne Tillman): I would like you to create this post in 2000 characters or less and make sure you. You keep it within the. The voice of my voice, you know, whatever that voice is, Professional. Whatever that scope is, I want it to be professional. All those prohibitions, make sure that 100% of what you provide meets our AI compliance regulations, and then paste it. Here’s the regulations, right? This is what my company is saying we need to do.

0:30:18 – (Brynne Tillman): And then you interview me to get my perspective. One question at a time. And so that’s where we now take this Crispy. That’s what our whole book is about. If you’re interested. It’s promptwritingmadeeasy.com. You could get our book, which I’m going to say one more time, we hit number one new release, which I’m very, very excited about. Promptwritingmadeeasy.com, and we teach you how to leverage it. And this is LLM agnostic, right? You what we’ve done now, we obviously use askSSL. That’s our tool that we use because we love the power of segregating out avatars, right? Different clients, different perspectives. We love the ability to save all our GPTs and have them come up quickly.

0:31:16 – (Brynne Tillman): But everything in this book in the prompt writing made easy. Using the crispy framework to leverage AI authentically can be used in any LLM. Anything you want to add to that?

0:31:31 – (Stan Robinson, Jr): I think that is awesome. The secret sauce, and we can talk about it since it’s in the book, is having AI interview you. When you brought us that idea, Brynne, I said, Oh, that. That is it. That’s magic. So it’s a combination of having it interview you and the information that you provide it in the form of uploads to your avatar. So those two things are what allow the content to be produced in your voice.

0:32:04 – (Brynne Tillman): That’s awesome. I had so much fun with you, Stan.

0:32:08 – (Stan Robinson, Jr): Yes, thank you. So, to wrap up, I hope everyone enjoyed this. If you’d like to see other podcasts from us, go ahead and visit socialsaleslink.com/podcasts because we produce this one that you’re on right now, as well as an interview series with leaders in business, sales, AI, and other areas. So, Brynne, this has been wonderful for everyone, our listeners. When you’re out and about, don’t forget to make your sales.

0:32:42 – (Brynne Tillman): Bye, my friend. Have a great day.

0:32:44 – (Stan Robinson, Jr): You too. Bye now.

Outro:

Thanks for watching, and join us again for more special guest instructors, bringing you marketing, sales training, and social selling strategies that will set you apart. Hit the subscribe button below to get the latest episodes from the Making Sales Social podcast, give this video a thumbs up, and comment down below on what you want to hear from us next. You can also listen to us on Apple Podcasts, Spotify, Youtube Music, and Amazon Music. Visit our website, socialsaleslink.com for more information.