Episode 395: Secrets for Goal Setting and Networking

Intro

0:00:18 – (Bob Woods): Welcome to the Making Sales Social podcast featuring the top voices in sales, marketing, and business. Join Brynne Tillman and me, Bob Woods, as we each bring you the best tips and strategies our guests teach their clients so you can leverage them for your own virtual and social selling. This episode of the Making Sales Social podcast is brought to you by Social Sales Link, the company that helps you start more trust-based conversations without being salesy through the power of LinkedIn and AI. Start your journey for free by joining our resource library. Welcome to the show.

0:00:48 – (Stan Robinson): Welcome to this episode of the Making Sales Social Podcast. Today, we’re excited to have Debrah Eckerling, an award-winning author and goal strategist, as well as the creator of the DEB Method, which we’ll be talking about. It’s a simplified yet transformative approach to goal setting. Deborah’s on a mission to change the culture around goals both inside and outside of the workplace. She’s the author of the acclaimed book Your Goal: A Roadmap for Setting, Planning, and Achieving Your Goals, and the host of the Goal Chat and Taste Buds with Deb Podcast.

0:01:38 – (Stan Robinson): In her new book, 52 Secrets for Goal setting and Goal Getting, she interviewed achievers in business, tech, entertainment and and food to get their best tips for creating your ideal life. And so today we’re going to explore how her expertise in goal setting and networking can empower revenue-driven professionals to excel in social selling. Welcome, Deb.

0:02:08 – (Debra Eckerling): Thank you for having me. It’s. It’s good to be on this side of the question with you.

0:02:14 – (Stan Robinson): Yes, I know when you’re a podcast host, it’s a little bit different and sometimes it could be more fun.

0:02:22 – (Debra Eckerling): It’s always fun whether I’m asking or answering the question, to be honest.

0:02:26 – (Stan Robinson): There you go. Good deal. Well, we always start this podcast by asking everyone the same question. And that question is, what does making Sales Social mean to you?

0:02:41 – (Debra Eckerling): I frequently say you can’t reach your goals on your own. You need your people. And it’s like the word social. It’s right there in social media. It is being interactive, it is engaging, and it is seeing how we can uplift each other. So that’s what it means. I guess it goes back to doc, listen, engage, and explore how everybody works together.

0:03:07 – (Stan Robinson): Okay. And it’s funny there. My next question has to do with the Deb Method, and I think I heard a couple of references in there. So, can you talk a little bit about the Deb Method? The one thing with the podcast is that people can’t see how it’s spelled. So if you can talk about what it is and how it can help sales professionals who are looking to increase their sales revenue.

0:03:33 – (Debra Eckerling): Well, the DEB method is, as its own, named for me, actually. When I was rebranding myself, my mom said to me, You hate smart goals. Why don’t you create dev goals? And it turned out the system I had been teaching for years worked perfectly with my name. So DEB stands for determine your mission. Explore your options, brainstorm your path. And it starts with the D. Determine your mission. You can’t get what you want unless you know what that is.

0:04:07 – (Debra Eckerling): And that’s. And the D is all about when you think about the life you want, what does that look like? And you want to write your current bio and your future bio in the present tense. So, determining your mission starts with visualization. You can’t get what you want unless you know what that is. So it starts by thinking about the life that you want. And then you want to look at your bio, where you are currently, and then your future bio and your future bio. It could be six months, a year, by your next birthday, whatever the future means to you. But even with that bio, you want to write in the third person in the present tense because that gives it power.

0:04:49 – (Debra Eckerling): So you’ve got the ideal life where you are now, where you want to go. And this is my favorite part. It’s you who wants to write your mission statement. And we’ve all worked for companies, we have companies. Have you written one for yourself? And if you haven’t, great, now is the time. And for me, that mission statement it’s all about who you are, what makes you unique, and how you help. And that mission can be long and clunky because it’s just for you.

0:05:23 – (Debra Eckerling): And then you want to put it into a motto. So a three-to-five-word phrase or tagline, something, it can even be a theme song, something that’s going to drive you to keep moving forward. So my mission statement is along the lines of using my background, experience, books, workshops, and consulting background to help as many people as possible figure out what they want and how to get it so they can live a better, more fulfilled life.

0:05:56 – (Debra Eckerling): And then my motto is goal setting simplified. So it’s all those things. But changing your life is challenging enough. So I just made the instructions really easy. So that D is the first step in setting the foundation for your goals. Because you did ask, how can it help sales professionals? It can really. It’s terrible because you’re not supposed to say this. This methodology will help you. Whether you work for people, you own your business, or you’re a sales professional, wherever you are in life, when you need that reboot, you start by determining your mission.

0:06:31 – (Debra Eckerling): Because when you lay that foundation, everything can build.

0:06:36 – (Stan Robinson): Wow. There are so many directions I want to take. One thing that you mentioned that struck me was writing in the third person. Can you talk a little bit about why? Because most of us are used to writing, say our LinkedIn profile in the first person, which is great.

0:06:59 – (Debra Eckerling): But in most business situations and on your website, you likely have a bio for yourself written in the third person. And the thing with writing your bio, whether it’s the present or the future, is that in this kind of exercise is you want to really lean into the thing that you love, the thing that drives you, the thing that you’re most passionate about. Because first of all, you know this as well as I do.

0:07:28 – (Debra Eckerling): When you love what you do, it shows. When you don’t love what you do, it really, really, really shows.

0:07:35 – (Stan Robinson): Yes.

0:07:37 – (Debra Eckerling): When you are looking to write your bio, especially if you want to invigorate your business, your sales process, and your impression that you’re bringing on the world, lean into that uniqueness. What are the things that make you special? How are you different? Because we’re all, and this is very, very LinkedIn, a very LinkedIn point, because you want to stand out there. There are plenty of people who do what you do, but only you are you, which is obvious. But when you really lean into those things that excite you, it’s people can tell.

0:08:26 – (Debra Eckerling): So for the first person bio and then for the future bio, I talked about the visualization before. So you think about the life you want. What does that mean? I want to be the number one seller at my company, or I want to sell this certain amount per period. I want whatever is that gold standard award in my industry. Well, then you can create an actual visual representation of that, and you can use that with your future bio.

0:08:56 – (Debra Eckerling): So think about what you want, that bio on your website or the write-up in Forbes or what have you. What is that going to say about you? And for fun, you know, do a mock-up of your profile in your ideal magazine and look at that. Put that where you’re going to keep your eye on the prize, because that’s going to help you with your focus.

0:09:22 – (Stan Robinson): Okay, one thing you mentioned about the future bio, how, how far out in the future do you recommend?

0:09:33 – (Debra Eckerling): I like to do several versions, but this is like at the beginning of the year. I always say, okay, what wins are you celebrating now? What, when do you plan to be celebrating? A year from now?

0:09:46 – (Stan Robinson): Now.

0:09:48 – (Debra Eckerling): So a year is always a good. But you can also do like a five-year, you know. And it’s really funny because things change. If the pandemic taught us anything, things change on a dime. And what you thought your life was going to be, it completely turned itself on its head. And maybe your life got better. You know, there were. It was a difficult time for a lot of people. A lot of people really soared. Most people were like an up and down, up and down.

0:10:20 – (Debra Eckerling): But one of the best parts of it is you could take that extra time that you weren’t using commuting, amp up your skills, to just meet a lot more people to discover new things. And I really forgot where I was going with the tangent.

0:10:40 – (Stan Robinson): Do you remember you’re talking about how far out? You said about a year.

0:10:46 – (Debra Eckerling): Well, so at the beginning of 2020, I was all jazzed because that’s when your goal guide came out, which was January 2020. So, six weeks before, the world had changed my circumstances. I released a book to help people embrace change by choice or by circumstance. And I had all these big plans, of course. And in March, everything changed. But because of my tech-adjacent background, I seamlessly moved into doing virtual things.

0:11:23 – (Stan Robinson): Yes.

0:11:24 – (Debra Eckerling): And that led to other opportunities. So whereas at the beginning of the year, I was like, oh, I’m going to be speaking at these large stages. That’s what I’m working towards. Virtual stages. Replace that. So at the beginning of 2020, no one had any idea what the beginning of 2021 was going to look like. But when you have that idea of yourself, when you’ve got that mission, when you’ve got that motto, you’re much better equipped to roll the punches because you know what you’re working towards. It might just look different.

0:12:00 – (Stan Robinson): Very, very well said. Yep. I remember. I forget which book it was, but the one where you talked about your trip to LA with your mom and cars breaking down in different places and a ticket. I won’t ask about the ticket story.

0:12:20 – (Debra Eckerling): And that was always. My mom was the one with the lead foot, and I was just trying to keep up with her. And the officer said, Well, maybe mom needs a ticket too. And I’m like, we’re good with just one. Thank you.

0:12:37 – (Stan Robinson): Oh, my. Yes. But the ability to adapt to change, and I guess it’s much easier when you know what your mission is and where you’re going, because then, kind of like a GPS, you can get back on track if you have to take a detour.

0:12:55 – (Debra Eckerling): Well, exactly. And your goal guide is a road trip-themed book. And the first half goes through the dev method in detail, and the second half is strategies for success. And there are a lot of brainstorming and writing exercises. They’re all designed to really help you dig into what drives you so you can set goals that set you up for success.

0:13:22 – (Stan Robinson): Gotcha. Gotcha. Now, one thing that comes to mind, and I know you, you mentioned it in your book as well. Business goals or professional goals, and personal goals. And obviously one, your personal life affects your business life and vice versa. Do you have any advice just in terms of setting goals in both of those areas of life?

0:13:49 – (Debra Eckerling): I do, but I feel like I should rewind because all I, all I talked about was the D. So let me talk about the E and the B real quick. And I think it’ll also answer the question, and if it doesn’t, I will answer it anyway. So you know who you are, what you’re about. The idea of the life you want to live, explore your options, is the research phase. So, okay, I want to be a thought leader in this. I want to be the number one bestseller of widgets or whatever it is, right?

0:14:25 – (Debra Eckerling): But you’re not quite sure. So that’s where exploring your options comes in. You figure out, okay, what route am I going to take? What am I specifically working towards to help me reach that ideal life? And I’ve got this exercise I call directed journaling, which is like my cure-all for anything that you’re trying to figure out, because as I said before, you know the answers, but you need to really gift yourself the time to ask the questions and answer them.

0:14:58 – (Debra Eckerling): So the way direct journaling works is you want to schedule 3, 4, 5, 15-minute appointments with yourself and just ask a very specific question or series of questions. It can be as simple as What’s next? Or what do I want to create? Or what is the heart of my business? Or it could even be what is stopping me from selling. It can be that specific, and it can and needs to be. And what you’re going to do is 15 minutes of brainstorming three, four, five times. Do not look at what you’re writing until after you’ve completed the exercise because then you can go back, read everything through once and then go back with like a highlighter or a notepad and mark the things that you mentioned a lot because you may have thought one thing was the right Way to go.

0:15:54 – (Debra Eckerling): And you barely mentioned it, but this idea you mentioned like every day, multiple times. That’s what you need to be paying attention to. Maybe you thought a podcast was the right way to get your message out, but you discovered through this process that you really want to write a book or create a course or something. And we want to pay attention to those things because that’s where your energy is, along with writing the bios, you know, go.

0:16:26 – (Debra Eckerling): I don’t want to use low-hanging fruit because I feel like that’s overused in sales, but I will anyway. When you go for the things that you’re already revved up about, it’s going to be that much easier to turn. And nothing is easy. That’s why the instructions are. It’s going to be easier, though, because you know what you’re working towards and you’re going to draw the people and the energy and know what questions to ask and things to explore in order to make that plan.

0:16:58 – (Debra Eckerling): So exploring your options is, is pinpointing what goals you’re going to set in order to achieve that ideal life and do it through brainstorming. But then you can also reach out to your LinkedIn connections to see who’s done what you want to do, what to do, or who works at the company that you want to become a part of or partner with, or what have you. So you’re going to do all that and then at the end really settle on like your what’s next goal, you know, what are you going to be focusing on that you’re going to build.

0:17:35 – (Debra Eckerling): Then we go into brainstorm your path, which is basically dumping out everything in your head, dividing and conquering. And that’s where you want to write everything. Your personal goals, your professional goals. You want easy goals because you want some wins in there, you want some stretch and dream goals in there as well. Put in some like Wild Bungalow or goals in there, and again, personal and professional, and then divide it out into those categories, and then categorize the different projects within there.

0:18:10 – (Debra Eckerling): So, for example, and this was really funny, I just met, I always say there are still some people out there without a website. Yesterday, in a town hall I was doing, I met somebody who just completed the goal of having a website. So if you do not have a website or a blog, I don’t care what your business is or if you’re just looking for a career change, you know, you want to set up a website or a blog so you are sharing your expertise and get acknowledged so people will hire you, whether again it’s for position or people want to utilize your services or buy your product.

0:18:55 – (Debra Eckerling): And when you’re mapping out more project based goals, which is what the professional goals typically are, and there are some lifestyle goals that go in there, keep in mind that the action items lead to the benchmarks and the benchmarks lead to achieving the short term goals. And the short-term goals are what are going to lead you to the long-term goals. So, if you need to create a blog or a website for this new vision of you, what are the benchmarks? Well, you need the technical specs, you need the branding, and you need the content.

0:19:31 – (Debra Eckerling): And within those benchmarks, there are different things that you need to do to reach them. And once you accomplish the benchmarks, congratulations, you have a new blog or website. The personal goals work, like I said before, some of them like, like home projects, you’re going to organize the same way. But if you want more family time or if you want to lead a healthier lifestyle, that’s more along the lines of an ongoing, it’s like a habit change.

0:20:05 – (Debra Eckerling): So for those, let’s say you want to travel more, great. Make a list of all the things you need to do to travel more, which will include saving money, making the list, making plans, whatever, and then you want to incorporate different things into your life so you can reach those goals. So for example, and this is really hilarious because I’m in LA and I don’t travel much, but that was like the first thing that came to mind as something that would be a good lifestyle goal is the first thing is, okay, I need to save money, what can I do?

0:20:41 – (Debra Eckerling): Well, I guess I could start making coffee instead of the Starbucks, and you just take all your coffee money, and that’s gonna be one of the things that you could put together in the travel fund. What else? Maybe you wanna do family meetings. Every week is like exploration night. So you pick either a different state, and you do research, and you eat like that food. So you’re also doing like the family bonding, or maybe it’s a different country that you want to explore, and you’re going to have these different theme nights until you can all agree on where you’re going to travel. So that’s actually more than the travel goal; it’s the family bonding goal.

0:21:22 – (Debra Eckerling): So whatever it is that you think you need to do for like the personal goals, make that list and then schedule time each week. It may be it’s one night a week, maybe it’s an hour a week. But to look at the things that you need to do to schedule that week, so you can work to achieve that goal.

0:21:48 – (Stan Robinson): Good deal.

0:21:50 – (Debra Eckerling): Is that.

0:21:50 – (Stan Robinson): Thank you. Yep. That helps.

0:21:52 – (Debra Eckerling): Does that answer all of your questions?

0:21:54 – (Stan Robinson): It kind of rolled them into one.

0:21:57 – (Debra Eckerling): So I want to give one other little, little example because it is relevant for both business and personal goals, which is networking. And we’re talking about making sales social. Can’t reach your goals on your own? In the olden days, when you had to leave your house to go to events, I would always say one event a week was a good goal. But now that everything’s at your fingertips, I recommend three networking goals a week.

0:22:27 – (Debra Eckerling): So one to be educational, one to be a mixer, which you could do virtual and in person, and the third to be a one-on-one. So, so somebody that you’ve met at one of the other events, you do 15 15-minute, 20-minute virtual coffee, you can do real life. It’s just more efficient to grab the coffee cup and make a Zoom meeting. And that I think is reasonable for everybody because the people that you meet, they might not be your ideal client, but as soon as you, they become a part of your world, you become a part of their world. And if you need some and you’re this kind of person as well, we have connections and connectors.

0:23:12 – (Debra Eckerling): If I don’t know the answer, I know somebody who does.

0:23:17 – (Stan Robinson): Who does.

0:23:18 – (Debra Eckerling): It’s a, it’s a pretty safe bet. So in doing this, you are expanding your network. You’re meeting new people. And you can also ask these people, especially in the one-on-ones, you know, what do you need, and what can I have on the lookout for you? And 95% of the time, I have to say that word because it has happened, and it always blows my mind when it doesn’t. But they’ll ask you the same thing because people want to be helpful, especially when they’re talking to someone who wants to help them.

0:23:54 – (Debra Eckerling): So in doing this, you are. It may lead to sales, it might lead to a great connection, or your new connector may know somebody that you need to know. Which is why it’s so important to connect via LinkedIn whenever you meet people, whether it’s in a networking situation or an educational situation or one of these one-on-ones, because that way you stay in their world and they stay in yours.

0:24:25 – (Stan Robinson): Yes, exactly. And of course we talk all the time about LinkedIn on this podcast and as you were talking about people building, making sure they have a website and, or a blog while they’re in the process of doing those two things, they can use their LinkedIn profile as their personal landing page, personal website, however you want to look at it. But people will expect to be able to find and learn about you on LinkedIn if you’re doing anything in business.

0:25:02 – (Stan Robinson): So definitely take the time to get that done.

0:25:06 – (Debra Eckerling): So, and, and you can set LinkedIn goals too. You know, maybe that is your goal is to put this Persona better, more out in the world. And so you set an ongoing appointment where you’re spending an hour a week on LinkedIn, whether it’s refreshing your profile or commenting, posting content. And that hour can be all at once, or you can just do like 10 minutes or 12 minutes a day, five days a week, let’s put it.

0:25:39 – (Debra Eckerling): But whatever it is, you schedule the time and work towards it. But that’s also another good goal, and it can also count as networking time. If you have that kind of week where you can’t do too much in the one-on-one or the social, the interactive social realm, you definitely want to incorporate LinkedIn time into your networking goals.

0:26:10 – (Stan Robinson): Absolutely. Totally agree. I have one question because, as always, the time flies by, but I have one, well, two more questions. What is your advice for helping people build momentum? When they’re setting goals, they’re trying to move toward accomplishing their mission. Maybe the goal is a year out. Momentum is so important when it comes to achieving goals and getting some quick wins, as opposed to it not seeming like I’m getting anywhere.

0:26:52 – (Stan Robinson): And then it’s easy to kind of fall off the wagon. Do you have any advice for helping people get some immediate, or at least let’s say maybe not immediate, but relatively quick success in moving toward their goals?

0:27:10 – (Debra Eckerling): I think it’s so important to be tracking your activity, and we in salespeople know this probably better than anybody. You need to have the spreadsheets for the database. You need to keep all that information, so you also come off as knowledgeable. I mean, number one, right? Because you need to change to keep in touch with the people you know. And you need that background information because every time you talk to them, you want that interaction.

0:27:42 – (Debra Eckerling): But I find what is a wonderful supplement to that is to keep a win list. So not just about celebrating the. Well, you need to celebrate your wins all the time, but it’s not just about celebrating. This was my big win last year, this is going to be my big win next year. But if you take like even a minute every day to write out what one to three wins are for the day at the end of the Week or the end of the month, when you feel like you’re not progressing as fast as you would like, you can go and say, oh, Well, I made 10 sales calls and I wrote three blog posts and I finally got an introduction to so and so that I’ve been trying to meet for years or whatever.

0:28:32 – (Debra Eckerling): And that’s going to help with that motivation. And believe it or not, I’ve refined the way that I recommend keeping this win list because I used to say, take a notebook, take a Google document, which is great. But then, as you get closer to the end of the year, you’re like scrolling a lot. So set a calendar appointment. This is what I do at 6 o’clock every day. So January 1st, it says January 20, 25 wins.

0:29:04 – (Debra Eckerling): And then the reminder goes off. I put in the date and my one to three wins, and then I save it as the next day. And so every month, I start a new win calendar appointment. Because you’ve got the, you’ve got the nudge. You’ve got the alert telling you the notification. And then at the end of the week, when you’re like, okay, I didn’t get anywhere, you can say, wait, no, I did, I did all of these things.

0:29:34 – (Debra Eckerling): The. And do it at the end of the week, the end of the month, whenever you need that positive nudge. Because nothing is more motivating than success.

0:29:44 – (Stan Robinson): Yes.

0:29:46 – (Debra Eckerling): The other recommendation is if you’ve got something that you would have to do that you’re kind of dreading, do something fun first. So eat dessert first, do something for yourself, work towards your goals, and work on them. It’s always fun to have like a.. I think I called it a giggle project when I did my December New Year show. What is the one thing that you’re working on that’s a little different than your norm and so much fun?

0:30:14 – (Debra Eckerling): So work on that. So you get your energy up, and then you could do the thing you’re dreading, and then you could reward yourself by working on that fun thing again. And that’s another way to motivate, to do the things that are more of the have-tos than the ones.

0:30:34 – (Stan Robinson): That is great. I’d heard the idea of rewarding yourself, but I had never heard the idea of bracketing. I think Brian Tracy called it the frog that you have to eat or whatever. The thing that you don’t like to do with what you do like to do beforehand, as you said, is to get your energy up. Then you dive into that, the task that’s got to get done, and then you do the fun thing again.

0:31:03 – (Debra Eckerling): Yes. And we’re all in, we all have those things that we’re excited about, and it would be great if we could love doing everything. That is the ultimate goal. Right. The other way to look at it, and this is something I talk about in your goal guide, is the alpha and the beta projects. If you’ve got two projects that you’re working on simultaneously, you always, if you’re stuck on one, can jump to the other. So this is like an elevated form of the alpha and the beta.

0:31:37 – (Stan Robinson): Okay. Okay, good. Well, this, as always, has been awesome, and I want to wrap up just by asking you to tell us a little bit more about the book that’s coming out and how people can contact you where they can look to find you, because I know you’re on a number of channels. So, tell us a little bit about what’s coming and how people can catch up with you.

0:32:05 – (Debra Eckerling): Well, the new book is called 52 Secrets for Goal Setting and Goal Getting. How to stay focused, grow your network, and get more done in less time. And in the book it’s 52 Secrets, but I actually interviewed 60 experts in these areas of business, tech, entertainment, and food leaders, change makers, awesome people, including your own Brynne Tillman as a tip in obviously the networking chapter. And so what I did is I asked these people, What is your secret for goal setting or goal getting?

0:32:48 – (Debra Eckerling): And everybody in the book is either someone that I’ve interviewed for my freelancing or my podcast, or just long-time friends, or introductions from friends. So everybody in the book is a first-degree connection for me, and we have to give a shout-out. Well, no, let’s even give a shout-out to Vivica von Rosen, our mutual dear friend.

0:33:14 – (Stan Robinson): Absolutely.

0:33:15 – (Debra Eckerling): Vivica introduced is probably responsible for the most interviews in the book because she interviewed me, to Brynne, who sent me to more people. And then she also introduced me to Dana Steele, who introduced me to someone who introduced me to someone else. So it’s, it’s that that whole you can’t reach your goals on your own thing. I live the things that I talk about. And that’s one of the best parts of the book is if you look at it, it’s like these are all either friends or friends of friends.

0:33:51 – (Debra Eckerling): And that’s. And that’s how we make things happen. So most of these were done via Zoom interviews. So at the end of each conversation, I’d be like, okay, who do you know who also needs to be in the book? The only requirement is that they need to be someone I would be friends with. And they need to have a giving spirit, which is probably, you know, the same answer because those are my types of people. And some of them were like, interview this person because I really want to know how they do it.

0:34:22 – (Debra Eckerling): And some of them were, oh, this is, this is a mover and a shaker. You need this person or this, this guy really gets it. Let me, let me do an intro, that and that’s the. So the book is. It is a choose-your-own-adventure menu of inspiration. So whether you’re stuck in the areas of focus or well, being, networking, communication, productivity, teamwork, action, you can go to the chapter and see what, just read through all the advice or you could just look through and say, oh, I think I need to do that, and then go to that, that chapter in the book. So it’s designed to give you the info you need when you need it.

0:35:15 – (Debra Eckerling): And along with the advice is an example or an anecdote about how it worked for this person. So it’s not just do this. It’s this is what I know, and this is how I know it.

0:35:28 – (Stan Robinson): I did it.

0:35:29 – (Debra Eckerling): Yeah. So that’s the new book, which you can grab a copy of at your favorite place to buy books, or you can go to 52secretsbook.com. I also encourage you, if you have a secret to write in, because my vision is for this to be the next Chicken Soup for the Soul. So, because there are so many different routes to go with this kind of advice that there’s a place on the website where you can write in and share. Well, this is what works for me because I’d love to incorporate new friends into future books in the series.

0:36:09 – (Debra Eckerling): And then also, if you try the tips and they work for you, just tag the 52 Secrets book or tag me and let me know how it works for you. So that is the book. I am at the deb method everywhere, and you can email me at [email protected], and of course, find me on LinkedIn and connect with me so we can be part of each other’s tribe as well.

0:36:36 – (Stan Robinson): Excellent. And remind me, Deb, are you Deb OR Deborah on LinkedIn?

0:36:41 – (Debra Eckerling): I am Deborah.

0:36:43 – (Stan Robinson): Deborah on LinkedIn. Right?

0:36:44 – (Debra Eckerling): On LinkedIn. Yeah. Deborah Eckerling on LinkedIn. But I’ll give you a little secret. If you go to debraekerling.com, it redirects.

0:36:52 – (Stan Robinson): To my LinkedIn profile and spell Echoling for our audience.

0:36:57 – (Debra Eckerling): So it’s. Well, it’s Deborah the short way. D E B R A last name is E C Hey E R L I N G, so you can either look it up or go to like I said, DeborahErling.com will redirect you to my LinkedIn. I should also add. No, I also want to add. I go live every Monday at 4 pm Pacific with a panel to dive into a topic, and my January and February guests, all people who are achievers that I interview for the book. So that’s a little extra fun.

0:37:33 – (Debra Eckerling): And you can subscribe to Gold Chat on your favorite podcast platform. And I do my food podcast Taste Buds with Deb, which you can subscribe to as well.

0:37:45 – (Stan Robinson): Awesome. Awesome. Well, Deb, thank you so much. This has been fabulous. I have some takeaways, as always. So look forward to the book, and did you say that I may have missed that I can pre-order it, or when does it come, and when does it officially come out?

0:38:06 – (Debra Eckerling): Okay, 52 Secrets for Goal Setting and Goal Getting comes out on January 28, 2025. So yes, you can pre-order, and if you pre-order, you can email marketingopublishinggroup.com and get the bonus secrets and a map for your goals. So this is how it ended up being 60 secrets in a book of 52 secrets. So, at the end of each chapter, there is a bonus. And I didn’t think it was fair to just have the bonus secrets in this beautiful PDF that you will get.

0:38:42 – (Debra Eckerling): So they are in the book as well.

0:38:45 – (Stan Robinson): Well, okay, so we get the bonus built in. Yes. Great Devil. Again, thank you very much. Looking forward to the book, and we’ll talk soon.

0:38:58 – (Debra Eckerling): Thank you so much for having me. I always love talking about goals, but just, just remember, this is the thing about goals. It’s your life. It’s your choice. So set goals that set you up for success and that will get you to the life you deserve and desire. Yep.

0:39:16 – (Stan Robinson): Well said. All right, bye-bye now.

Outro:

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