What Conversations Do You Want With Prospects

The Social Sales Link Team | July 2, 2020

Video transcript: What conversations do you want to have with prospects?

What you want to do is have resourcing conversations. You want to provide insight and knowledge you don’t want to pitch.

Because as soon as you start pitching, they’re out the door. They’re hitting the delete button, they’re disconnecting with you from LinkedIn, you want to provide value and insight around your solution. 

And also, we come back to talking about the challenge that your clients face around the challenges that you know they face. 

So that when they read that, especially if it’s a written conversation, that they come away going, Wow, I never knew that before like. 

“This person gets it, I want this person to help me.” 

That’s where you want to lead to, you want to lead to the point where they’re like, “I can’t do without this solution.”

Related Posts

Is LinkedIn Sales Navigator Worth the Money? Here’s How to Know Before You Buy
The Social Sales Link Team | May 13, 2026
Sales Navigator is genuinely one of the best prospecting tools available for B2B sales. But it rewards preparation. It rewards consistency. And it rewards people who know exactly who they're trying to reach before they ever open the app. So before we talk about features, let's talk about fit.
Read More
The LinkedIn Strategy That Builds Your Authority and Gets Found by AI
The Social Sales Link Team | May 6, 2026
LinkedIn gives you two publishing surfaces, newsletters and articles, and they behave very differently depending on who's publishing and where the content lives in the broader content ecosystem. Before anyone talks tactics, they need to understand the strategic landscape, because the rules of visibility are shifting fast.
Read More
The Ultimate LinkedIn Sales Guide for Revenue Leaders
The Social Sales Link Team | April 21, 2026
This guide is built around one core idea: you have to earn the conversation. Not by pitching the moment someone accepts your connection request, but by detaching from what the prospect is worth to you and focusing on what you are worth to them.
Read More