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Leverage LinkedIn’s Advanced & Saved Searches The Advanced Search There are many ways to leverage advanced searches, and we urge you to spend some time exploring here. This is the quintessential “working smarter not harder.” Advanced Search quickly lets you know who in your warm market knows whom you want to meet. The prospecting power when leveraging […]

Why Every Sales Trainer Needs to be a Good Marketer Have you ever had the Sales Trainer test, you know, when a prospect pushes you to see your sales style, how you overcome objections and what you do to close them? Well, having been a sales trainer and coach throughout my career, I recognize that […]

What Every Marketing Professional Should be doing on LinkedIn LinkedIn is one of the most powerful marketing tools available to us today. Most marketing professionals are not leveraging LinkedIn’s true power to get your message infront of people they didn’t even know they didn’t know.  The key is that your blog lives on your website […]

LinkedIn’s Skills & Expertise – Stop Rolling Your Eyes – It’s All Good! Skills & Expertise is probably the most controversial LinkedIn experience I have heard people have. This is the “you’ve been endorsed for” section. So many people are getting endorsed for things they don’t do by people they don’t remember. Let me explain […]

Get More Client Referrals with LinkedIn Typically, a good business development person will tell you that much of their business comes from client referrals. They ask for referrals all the time, and it may sound something like this: Salesperson: “Ms. Client, thank you very much for your business. Are you happy with the products and services […]

Attract and Engage your Target Market in LinkedIn Groups LinkedIn is one of the most incredible tools for getting your message out in front of people you didn’t know you didn’t know. Groups is a mass marketing opportunity to get seen but one of the biggest mistakes professionals can make is using the groups to […]