Episode 165: Richard van der Blom – Unlocking LinkedIn’s Algorithm

Richard van der Blom  00:00

I don’t know what people categorize as B2B content because I’ve never seen a building connecting with me and calling me and say, “Hey, you want to trade?” It’s always the people in the building now it’s always the people in the business sales is it P2P, People to People. It’s not, it’s not B2B, it’s people to people. So one of the advantages of personal content, including having, you know, a picture of yourself down when then is that it creates trust, credibility, and it makes you more approachable. People see you and in their head is a process like “Okay, I’ve seen him now I almost know him, so I might give them a call as well.”

Bob Woods  00:34

Welcome to the Making Sales Social Podcast! Featuring the top voices in sales, marketing and business, join Brynne Tillman and me,Bob Woods, as we each bring you the best tips and strategies our guests are teaching their clients, so you can leverage them for your own virtual and social selling. Enjoy the show.

Brynne Tillman  00:59

Welcome back to Making Sales Social! Today is one of my favorite making sales social days, ever, ever, ever. There are a few social selling experts that I just bow down to that I just think bring incredible value to the community and today’s guest is probably top of that list. Richard van der Blom is known for his algorithm reports and his brilliant customization of sales and of LinkedIn and social selling training and really just an all around fabulous human being. I’m so excited to have you here, Richard. Hello.

Richard van der Blom 01:43

Hi, Brynne, thanks for having me. It’s well, that’s quite an impressive introduction to head there. If we talked about expectation management, like I need to step up my game now. So thanks for that. No, thank you. Really nice to be on your show. Thanks for having me.

Brynne Tillman  01:56

Oh, my gosh, I’m so excited. This is a great honor for me, because I honestly think you are hands down one of the folks that brings the most value to our community. So every year, you put out an algorithm report that probably is one of the most famous reports on LinkedIn for sales and social selling for its users, right? And it’s all done through real data, which is so exciting, because I believe you’re probably the only one in the world doing this. And so I’d love to talk about what your late 2022 edition of the algorithm report tells us about when to post, how to post, how long so I’m gonna open it to you to just kind of start talking about your findings and then we’ll keep going deep where we want to go.

Richard van der Blom 02:56

Yeah, cool. So yeah, first of all, it’s always also for me, a very exciting moment. This year took us about from start till publishing, I think it was almost five months, because we started in June, so we have July, August, September, and release it in November. So more than five months because, you know, first we need to think about a question then we need to think about the audience, then we have a period of roughly 12,13 10 to 12 weeks where we do the test, then I get the rough details and then we need to produce the report and the design and everything. 

So it’s always very fun, but it also takes a lot of effort and I only do the asking the question part and then I create a report. So all the research is always done by a team of many students, and they are guided by two professors, one in statistics and one in market research. And this year was, you know, this year was the first time that we had 57 pages, we had much more data than before and obviously, if you do it for a fourth consecutive year, you have things to compare with last year’s and it was really successful. 

And also the first year that I received a lot of feedback, connection requests, compliments from people actually working at LinkedIn themselves. So a lot of salespeople from LinkedIn, a lot of managers from LinkedIn they reached out to me and said, “Hey, this is a great piece of work. We are like, forwarding it to some of our clients from marketing sales, you know, to step up the game.” So that’s a great recognition. It’s all about engagement, I think, if somebody will ask me, What is the main conclusion? It’s all about engagement, it’s all about interaction. One of the things that stood out to me is that there was less reach for 99.9% of the people that publish content, because those big content creators, and I might be one of them. You know, they’re very dominant nowadays, more dominant in our feed, than let’s say two years ago.

What LinkedIn did about 14 months ago, I don’t know why but until 14 months ago, if you would do once scroll session, it was impossible to find a second post from the same person, even if you would scroll like 100 posts, there was never the same person again, I think to prevent us from the people that are, for example, creating eight posts a day to be more dominant in our feed, and they stepped away from that. So we noticed that we saw during the school, “Hey, that’s the second post of this guy.” “Hey, that’s the third post of this guy.” So I think people that produce viral content on a daily basis, they take a lot of the reach, you know, because the average scroll session is somewhere between 14,12 and 16 posts, depending on whether it’s on laptop or on mobile. 

So that’s one of the challenges we have in 2023, you know, to make an impression, the first 12 posts that people scrolling the feed, and what we saw is that if you publish, some of the people might think, “Okay, you know, job done, I publish a post, let’s move on to my email, phone or meeting…” but we’ve seen that if right before you publish, and let’s say 10 minutes after you publish, but you stick around and you start engaging with your feed with your peers with your influences, that LinkedIn is rewarding this engagement that you give to others by giving you more reach to your own posts. 

So we had the six ingredients of a perfect post and now we have the eight ingredients, because we have added two ones, and one is like stick around for 10 minutes after you have published to engage because LinkedIn will reward you with additional return your own post,

Brynne Tillman  06:24

Can you share some of those others? Of the eight?

Richard van der Blom 06:27

Ohh yeah, they’re very, they’re very easy and we have them on a sheet and all our training. So very easy, eight ingredients. So first, have a scroll stopper. So people need to stop scrolling. So this could be like an awesome picture. This could be a different font. This could be, well, a selfie, but people need to stop scrolling. That’s the first thing. 

Second, trigger the people in the first three lines, you know, you have the three lines, then people need to click on see more. If people click on see more dwell time increases, it’s a positive statement to the algorithm that people are engaging already. So these first three lines, make it provocative, ask questions, make a bold statement, but make sure that people like “Hey, want to click on see more.”

And that is about the length of the post. Now the impact of dwell time compared to last year has decreased a bit but still, we always suggest having a minimum of eight to 10 lines to up to 20 lines like somewhere between 1200-1600 characters. So give people something relevant to read because as long as they’re reading dwell time increases. And again, that’s a positive signal to the algorithm. 

We have tagging, you know, tag people, tag companies when it’s relevant for them. So not only to give yourself more reach, like, “Hey, I’m going to tag a lot of peers in the hope that they come up” but to provide people a stage, or to invite people to join a discussion because the post is about them or about their topic. And mind you if you tag people and they don’t respond, it’s a negative influence on your reach because LinkedIn notifies them and even though LinkedIn notifies them if they don’t make an effort to join, and then things like “Hey, you tagged the people, we notify them yet they’re not responding. So you must have done something wrong.” So you get a small penalty for that. 

It’s about hashtags. Now, somewhere between one and nine hashtags is always good. It used to be three for many years or five, but from one to nine, it’s the same impact. Still, we also always advise keeping short three to five hashtags. And then we have at the end. I always said a call to action and I stepped away from them when I had Ash rethought. He’s an awesome storyteller guy from the UK and he said, instead of a call to action, we need to have a goal to think or a goal to feel for our clients. And I really love that statement. So what is it that people need to feel after reading your post? What is it that they need to think? That’s what we want to have now instead of going into action.

If you can make them feel about their challenges, their pain points and how you could help them support them with that. That’s where you want to be with your content. So those are more or less like, forgot one. Last one, nurture your posts. So the first 90 minutes are extremely important. If you get comments, if you get questions, especially in the first 24 hours, but hey, we have a job to do. So the first hour if you receive comments, jump in and respond to the comments, because interaction on interaction accelerates the growth of your posts. 

Brynne Tillman  09:22

That’s awesome. I’m curious, often when I put out a post, and I’ve got a lot of comments coming in, I start by liking the comment. If I’m busy or doing something else, I just quit and then I go back maybe at night and comment on that. Is there an impact on doing things that way?

Richard van der Blom 09:39

Not if you do a comment on a comment. So you can still do that so you can because basically what I think you want to say to the people by liking them like I’ve seen you but I don’t have the time so I will jump back later and then I wrote something. If you want to help somebody in your network, let’s say a client or a colleague or fear in providing them with more reach or you see a boast of them so you are going to comment on an article or post then the first action you take is included by the algorithm. 

The second isn’t so for example, if you see my post brand and you want to help Richard to get more reach and you like, and after, like even instantly after like you start commenting the comment has no impact anymore on the growth. It’s the like that counts. So when we published it, a lot of people even very close to me responded, I need to change my habit because normally I like it and then I start typing.

Brynne Tillman  10:30

Always, that’s how I do it.

Richard van der Blom 10:31

You did it as well? I never did that. Maybe I’m like the strange guy here but I, if I see content, if I think yeah, it’s okay, I like, but everything. Wow, this is great. I don’t like, I just comment, but apparently a lot of people go like and then write a comment. So yeah, like it’s a signal that you give to the algorithm. 

Brynne Tillman  10:51

Okay, so I call them algorithm points, which I know there’s no real points, but it’s how I kind of, you know, I visualize it. So the comment has more points than the reaction, is that correct?  (Richard: Yeah, that’s correct.). And so if I comment first, and that’s what LinkedIn, I guess it sees or uses that really helps the author, does it help me as well?

Richard van der Blom 11:19

That’s a good question. Depends on your comment because for example, if you have a great post about social selling, and I dive in with a common and the only thing I do is like, “Great post, Brynne, thanks for sharing” Nothing, then obviously, I help you and get more reach but my network sees your posts, and they see my comment like them. Now, I don’t know if you’ve seen this, if you comment on a post that said, for example, has 500 comments already, and you comment on a post, then link them to your network, they show the original post, and the only comment that is highlighted is your comment. The other ones they need to click on, see more comments. So if I would dive in on your content and say, “Hey, Brynne, those are three great trends in social selling 2023 but from my experience, there is a fourth and that is…” then obviously it would also increase my visibility amongst your network because I’m providing additional insights. And that’s interesting, because then we are talking about an engagement strategy and a common strategy. 

So I always say to people don’t dive in with a common and just go like, “Thanks, or great share, love the article,” but explain to people why, what are your takeaways? What are your additional insights? And that obviously also has a positive impact on you, Brynne.

Brynne Tillman  12:30

Oh, I love that. So one of the things I learned from you that I find absolutely fascinating, is that we have a little control over who sees our stuff, by the way that we engage in with whom we engage. Can you share a little bit about that? 

Richard van der Blom 12:45

Yeah. So I think there’s one slide in the research that literally says how to build your own LinkedIn feed. And there are many ways how you can give the algorithm or the LinkedIn search engine an idea on what kind of content and from what or if you want to like. For example, if you make new connections, all their posts, and your posts will be shown to each other in the first two to three weeks, it depends a bit, but if I would met you today, and we would connect the first two weeks, all the posts you’re going to publish will be shown in my album, it’s like I’m in your inner circle, just to like, get to know each other. 

Now, if I don’t engage after two, three weeks, you’re excluded again, and you go like, like, like a ghost, even though you can publish, but I will not see it anymore. If for some reason, because I like your content, engage you will stay in an inner circle. So it’s very important. If for example, you go to a big event, or for some reason you had a lot of new connections in just one week, then the next two weeks, you have some really cool content. Because of all your new connections, we’ll see that.

Second, there were a few actions you can undertake to bring people back into your algorithm, which is sending a direct message, which is endorsing them for skills, which is liking, commenting, sharing their content. So even if you haven’t seen somebody for quite a while in your feed, you can visit his or her profile and if you see that they are publishing content, just go there and like or comment. And you will see that the next day if the person published content, he’s back on your feed. So those are all things you can more or less tell in like, Okay, what kind of people do I want to be favored in my algorithm in my feed?

Brynne Tillman  14:26

So I love that. So if I engage, let’s say, with you three, four or five times will you start to see my content now as well?

Richard van der Blom 14:33

Yeah, it works both ways. So you don’t have to trigger, you can single-handedly trigger the algorithm. So if I go out and engage in your posts, it means not only that I see more of you, but also that my next post will also be visible for you.

Brynne Tillman  14:45

Yeah, I love that to me, that’s incredible and I think we’re totally underutilizing. Now one of the things and correct me if I have the numbers wrong, but I think you had said if you go out and engage three or five times before you post and then three or five times after you post, the algorithm picks up your content more.

Richard van der Blom 15:04

Yep, yeah. So that’s what I said in one of the ingredients, we now said, we have lost the number three fiber. So stick around for 10 minutes and make sure you engage like, comment on post, just before you publish your own content and just after. And then LinkedIn sees that you’re not just dropping in publishing content and leaving directly, but you’re also there to add value to the community.

Brynne Tillman  15:26

I love that. Love that. Now another thing, and I don’t do this at all, and I think I probably should, but selfies deliver up to 25 times more reach. What is that about?

Richard van der Blom 15:39

Yeah, it’s stunning. And it’s also a fact that I received a lot of DMS from people that said, like, Richard, you lost your head, like, there’s no way that LinkedIn can see that selfie and they true. It’s not that the algorithm sees like, “Hey, this is a selfie,” but it’s that people are responding more quickly with a like, or a comment to a poll where they can see the author, which most the time is a selfie, so it’s the human behavior that is responding to seeing a person in a picture. And then the engagement is what triggering the algorithm. So it’s not that if you publish yourself, the algorithm knows, hey, this is selfie, let’s, let’s go nuts. But it’s because people value seeing other people. 

Just before this, I had another call with a guy and he said, I’m an introvert. And he said, I know I need to put myself more like, he wants to be a thought leader in his industry. So we discuss selfies and also the personal content, I don’t feel really comfortable. And it doesn’t need to be personal, personal, you can just have like a book you have read, you know, I just read this book about my topic of knowledge and it’s very interesting and these are my takeaways. And then he said, Well, he said, also, because of my health, I started boxing. And it gives me all these great energy, great vibes. And so when are you going to boxing? I double dare you to make a picture of you in your boxing gear with your trainer, publish it tomorrow and explain to people what it is that you get from boxing, that positive energy and better health. And I’m, I’m sure it’s gonna be one of your best posts for this year, because that’s what people love. We are here to like to read stories, which is a good thing. 

Brynne Tillman  17:20

So, you know, that’s, that’s an awesome insight. You know, a lot of people are like, well, this should be solely B2B content. Some people are primarily “what was me” content or “look at me” content. Is there a good balance between personal and professional that you should be putting out there?

Richard van der Blom 17:39

First of all, I don’t know what people categorize as B2B content, because I’ve never seen a building connecting with me and calling me and say, “Hey, you want to trade?” It’s always the people in the building. Now, it’s always the people in the business. And you know, for sure, that sales is, is it P2P, People to People, it’s not, it’s not B2B, it’s people to people. So, and one of the things, one of the advantages of personal content, including having, you know, a picture of yourself, downwinder is that it creates trust, credibility, and it makes you more approachable, people see you, and in their head is a process like, “Okay, I’ve seen him now, I almost know him. So I might give him a call as well.”

If you speak about ratio, that’s very difficult to say, because I have a few pillars in my content strategy. They’re also in there also based on the report. So I do thought leadership content. If I speak on an event, I create a post about that. Obviously, you have the personal pillar, personal content. And that’s, for me, that’s the only pillar I cannot schedule. So I cannot say, “Okay, every week, I’m going to create a personal post.” because if I have a boring week, nothing happens. It’s not I’m going to create a self with just to have itself, you know, right. So it’s more like people need to recognize those moments in your private life that you go like, “Hey, this is a great experience what I’m having here, let’s take a picture and tell people why this is a great experience.” So I think on average, one out of eight, maybe if I need to give you a number one out of eight posts is personal but it’s no scheduled because it happened. So it might be even two times a week if I have a great week, and I want to share more personal stuff, but at the moment, I think the ratio is one out of eight post. It’s more personal, it’s less business related.

Brynne Tillman  19:25

Got it. Okay, that’s really good to know. So a couple of quick fire questions we use to put the external link in comments, but now you’re saying we can put it back into the body of the text? Yes.

Richard van der Blom 19:42

I have never said anything about where to put it. No, no. And people say you told me to put the link in the comment. I’ve never done that. I also I’ve never said like, don’t put a link in your original body because if I publish links, they are always in the original message. I’ve almost never done In the comments, well, that’s not true. I’ve done it to research it but yeah, yeah, to test it. That’s interesting because I had a discussion with somebody from LinkedIn and I know there’s also another LinkedIn trainer who had a post about debunking the myth that External links are penalized. 

Now, first of all, all independent research shows that both with external links have less average reach than posts without a link. So it’s not only our research, there’s tons of research that shows it. LinkedIn says it’s not true. LinkedIn says, if people are running them, and they’re scrolling, they just don’t want to click on a link, they want to continue scrolling, because they’re networking, they’re looking at what the network is about, and they are not ready to go to your website. And to be honest, I think they have a point because if I look at my own behavior, if I’m opening LinkedIn in the morning, I’m scrolling, and I almost never click on a link, because first I want to finish my scrolling and I want to look what my peers are doing. 

So I think it’s a combination. It’s a combination, because now if you click on a link, LinkedIn gives you like a second page, a white page saying, “Oh, you’re about to leave, like then are you sure you want to leave?” Which for me? It doesn’t make sense. It’s just like the next step. And probably 60-70% goes like, oh, no, I didn’t want to leave like there and they go back, so they don’t lose the people. Well, those kinds of tactics, for me, make it more clear that they do not want us to leave the platform so that they penalize external ends. 

For me, it’s still like, I think it’s true. But it’s a combination indeed, with the people that are there to spend time on and then who are not willing to go to your website, because they don’t want to be sold anything. They don’t want to fill in the details, or the emails or whatever. So it’s a combination, I guess. And, you know, if you’re convinced about the added value of your link about the need to have an external link in your post, I will just put in the post because commonly it looks a bit forced, especially since they guilt, the pinned comment feature, because that was awesome. 

Brynne Tillman  22:11

Yeah they had it up for like two months, and then it was gone. 

Richard van der Blom 22:16

I had it for a week. I got it. So it was well on the beta. And some of the people in my network had it. Also one guy in my company had it. And then…

Brynne Tillman  22:24

I had it for about two months. Yeah…

Richard van der Blom 22:26

Okay, I had it for a week. And I started, you know, with indeed, saying at the bottom, like, okay, see the link for more, but not necessarily to drive traffic to my website, but more like, Okay, this is the post and here’s an article to where you can get more information. So there are many strategic ways to use the common feature. And then one week later, I lost it. And I thought it was only me and then I saw like LinkedIn killed it.

Brynne Tillman  22:51

Because they said no one was using it. They said no one was using it, but no one knew about it yet. It was so new.

Richard van der Blom 22:56

No, no, no. First of all, it’s a pinned comment for an author. So we both know, 5% of the LinkedIn community is publishing content. So this is a feature that is not interesting at all for 95% of all users, because they’re not publishing. So then we have the 5%, then they give it only at random to a very small and then they say nobody’s using it so that it makes sense for me.

Brynne Tillman  23:17

I agree. I was very sad about that. So avoid commenting on your post for at least 10 minutes, right? Like you, you post your own comment, commenting on your own post.

Richard van der Blom 23:33

It’s a small penalty. It’s the same as editing but you know, if it’s part of your strategy, if you want to make a post and you want to have like six, seven of your own comments first, if it works for you, it works for you. The only thing that we saw is that LinkedIn is slightly giving you a penalty for commenting first on your posts, probably, because they are thinking you’re manipulating the algorithm, because you want to have the comments but yeah, I wouldn’t be that.

Brynne Tillman  23:59

Don’t focus on it. What do you think about the first comment being your company page, so you put it out, we switch over to your company page and now the first comment wasn’t you? 

Richard van der Blom 24:12

Yeah, I think it’s a great opportunity for company page admins, also to value the effort that employees are putting out by publishing content, because if I’m a sales guy, I’m not very comfortable publishing content. And you know, I just stepped over the first hurdle and I published a post and then I see that my company saying, “Hey, great post, Richard,” I would feel honored, I would feel… so it’s a great way for a company to value their efforts their employees are making, it’s also a great way to help them get more reach. 

If it’s done automatically, then I’m against, you know, if it’s done like okay, we’re going to automatically comment on all the posts over employees then again, it’s not authentic, but I think it’s a great, great opportunity.

Brynne Tillman  24:59

I love that okay, The last question and then I’m going to ask you what I didn’t ask you but my last question for today is video, native video, LinkedIn live or YouTube links out. What’s performed?

Richard van der Blom 25:14

Again, it depends on your goal. So you know that I didn’t do a lot of video last year, my main post was carousel, text post…

Brynne Tillman  25:24

Your videos this year are phenomenal. So if you guys are listening, go check out Richard’s videos this year on his activity on his profile. But go ahead, sorry,

Richard van der Blom 25:35

Once a week, once a week, coach talk with Richard and they are native. And they are like a minute, 30 Max and just discussing one topic about social selling or like they know Sales Navigator, and they perform very well. I was really surprised by the number of views, but also the positive engagement I get on a video. And again, I think in some cases, it’s a very strong way of presenting yourself and your knowledge because people can see you, they can see your move, they can see you speak it’s different than written text. 

LinkedIn live, we started now with a monthly LinkedIn live from a company page where we discuss one topic sometimes with an external expert, and that works out fine. So I think LinkedIn live is a great opportunity for people who want to be seen as a thought leader, but also for companies to get more activity and more live engagement on their page. 

And then there is YouTube, you know, if you upload your content to YouTube, and you publish it on LinkedIn, yeah, it’s been seen as an external link. So LinkedIn favors native video, or Vimeo, over YouTube. But on the other side, I would not underestimate the huge power of Google and YouTube for the indexation of your videos. 

So if people are googling, and they say, “Video demo Sales Navigator,” then your native content will not come up and your YouTube channel where you have a video will come up. So it’s all about awareness, like okay, what is the goal of my video? And then you can do like, all three have a place in your content strategy.

Brynne Tillman  27:06

Fabulous! This is great. So before we start wrapping up, what did I ask you that I should have?

Richard van der Blom 27:12

Oh, boy, what didn’t you ask me? What? I have no idea. Did you know, will there be a fifth time that we do the LinkedIn algorithm research?

Brynne Tillman  27:24

Okay. Will there be another algorithm research for 2023?

Richard van der Blom 27:29

I don’t know yet and I don’t know yet because we have done it for years now. And I’ve seen that like, so this year was again, successful. On the other hand, it takes a lot of effort and a lot of time. And I also saw and this is something that is naturally happening, that more and more people are doing the wrong test. And I’m very happy that more and more people go like, I’ve done my own test, and I have enough. But I also received a lot of people that are making an effort to like, D evaluate the research. While I’m not there to win a game, I’m just there, like, these are the facts, if you like them, and if you think you can help them, or they can help you like us. If not, and you have other staff, we might be my guest. But I don’t know if I want to have all these kinds of messages again. And it’s almost like I feel like I have to defend myself. Including people that send an email then set like, as long as you don’t open up on your research method, as long as you don’t open up on your database. We never know if it’s true. And I go like, well, you know.

Brynne Tillman  28:36

This is a service that you’re offering for free for people.

Richard van der Blom 28:42

There, was a very good Italian restaurant here in Valencia that is really good as a Michelin star. And I went into the kitchen, I say to the chief, I want to have your best recipe. And he looked at me and he said no. I mean, it’s more or less the same. No, I mean, we share things, but the way we research it, the database we have Why would I share this with them? I mean, it doesn’t make sense but you know…

Brynne Tillman  29:03

They don’t have to follow it. They have a choice. You’re not prescribing it, you’re sharing.

Richard van der Blom 29:08

It’s not mandatory.

Brynne Tillman  29:11

People are so funny. Well, I have to say, I know from our community, that we are incredibly grateful for the hard work that you’ve done and for the impact that you’re making, for LinkedIn authors. And you are so you are held up so high in regard from all of us. So it’s brilliant. And then we implement it and it works. So they don’t like it.

Richard van der Blom 29:36

But Brynne, you have a point because if I feel I need to defend myself, I just have tons of clients like you that have implemented some of the learnings and they all seen improvement in reach and engagement even in conversion. So I say you don’t need to believe me, but as the people who have implemented and see also what happens in my feed because a lot of people dive in and go like Richard I’ve done This, we more carousels, we did this, we did. And it has exploded. So it’s working.

Brynne Tillman  30:05

It is 100% working. And I appreciate all your efforts, we AB test some things, but you test so many things, that it’s fabulous. So thank you for all that you do for the community.. I mean, we really appreciate you. And I’m sorry that there are other people out there that are just doubters, because

Richard van der Blom 30:31

You’re just trying to convince me now to make a fifth. I see what you’re doing. There you go, Richard!

Brynne Tillman  30:38

Yeah, right. Yeah. Yeah. I mean, you really, I believe you’re the only one in the world doing this, or at least publishing it. And it makes such a huge impact. How can people engage with you, reach out with you? How do they get their report?

Richard van der Blom 30:54

Yeah, so first of all, believe it or not, but I’m on LinkedIn, Richard van der Blom, I have a profile, people who follow me can ring the bell on my profile, I’m reaching almost 30,000 connections. So I’m going to be a bit more selective with who I’m accepted to connect with because you know, 30,000, the game is over. The algorithm report is in my featured section, I think it’s the first item in my featured section. And if people have questions, or if they have, like, any kind of request, I’m just one message away from them.

Brynne Tillman  31:27

That’s awesome. And we have a forward which a socialsaleslink.com/algo will go to your post. So because it’s just easier when we’re talking with people, because we reference you all the time. And I want them to go to your post. So, Richard, you have no idea you have made my week, my month, my year this. I’m just so grateful. Well, it takes a lot, actually. And you’re just amazing. And I know our listeners appreciate it. And I know we went a little over our normal time, but I’m so glad that we did because there was so much value in today. 

So thanks so, so much. And for everyone listening, go follow Richard, check out the algorithm report, it will absolutely have a huge positive impact on your publishing, on your posting, on your engagement and ultimately on your social selling. So thanks for joining us. And as always, when you’re out and about don’t forget to make your sales social.

Bob Woods  32:35

Thanks for listening, and join us again for more special guest instructors bringing you marketing, sales training, and social selling strategies that will set you apart. Don’t forget to subscribe to get the latest episodes from the Making Sales Social podcast. Leave a review down below, tell us what you think, what you learned and what you want to hear from us next.

You can also listen to us on Apple Podcasts, Spotify, Stitcher, and Google Play. Visit our website socialsaleslink.com for more information.

Resources Mentioned:

socialsaleslink.com/algo