Episode 184: Five Steps to Get Engagement from Your LinkedIn

Did you know 90-99% of social media users are lurkers? In this episode, our resident hosts, the LinkedIn Sherpa Bob Woods and LinkedIn Whisperer Brynne Tillman, discuss why having lurkers who remain as lurkers is a problem for salespeople and also provide tips on how to transform them into engagers.

Lurkers are those people who don’t engage and prefer to consume content passively – only watching their feeds instead of posting their own content or publicly engaging with other LinkedIn users. For salespeople, having a silent audience can be difficult because they don’t know who they are and hence cannot start a conversation with them. You don’t want to skip listening to this conversation if you’re a professional who uses content daily to attract prospects to your brand.

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