Episode 268: Andy O’Bryan – Unveiling the Future: Navigating AI’s Role in Sales and Creativity

Andy O’Bryan  0:03  

It’s all about creating a community and a family, if you will, of people that know, like and trust you, and follow you, and value what you offer out there and social media and elsewhere. They kind of hang on your every word, or they like to interact with you, or they want to just learn from you. And so it’s so much less about sales as it is about just interacting and being part of their lives.

Intro  00:09

Welcome to the Making Sales Social Podcast featuring the top voices in Sales, Marketing, and Business. Join Brynne Tillman and me, Bob Woods, as we each bring you the best tips and strategies our guests are teaching their clients so you can leverage them for your own virtual and social selling. Enjoy the show! 

Bob Woods  0:55  

Andy O’Bryan, AI copywriter, and I’m just going to go ahead and give him the title, AI whisperer, joins us in the social sales like virtual studios for this week’s episode of making sales social. Today, we’re diving into one of my favorite subjects, the cutting-edge world of AI in sales and marketing, with Andy who is the mastermind behind the AI Copy Lab. And one of the people behind the AI Success Club, Andy’s journey from the and I’m gonna hit this right, I promise from the classic rock airwaves.

I had to try it at least I wasn’t ready. It was by anyhow to pioneering AI rather in sales and marketing copy is going to give us a unique perspective on the transformative power of technology and AI in particular, when it comes to sales, marketing and professional development. He and I are very similar minds when it comes to AI and being human though, we both believe that generated AI copy shouldn’t be copied and pasted. Rather, it needs to have a real and authentic human touch to it. 

Otherwise, it sounds like you know, AI and the people consuming your content will likely know that your copy is AI German generated as well, which is not a good look for you. In fact, he and I are so similar. I’m actually a part of both of his clubs and have already benefited immensely from being a part of both. So join us as we explore the intersection of AI and sales and social selling and the human touch needed to craft messages that resonate with that. Welcome to Making Sales Social, Andy. 

Andy O’Bryan  2:25  

Hey, thanks, Bob. Thanks for having me on. Great introduction.

Bob Woods  2:27  

Thank you, I try. I really try. So our first traditional question here and making sales, social always is What does making sales social mean to you?,

Andy O’Bryan  2:40  

Well, I just think that, you know, it’s all about creating a community and a family, if you will,  of people that like, know, like and trust you obviously and follow you and, and value what you offer in out there and social media and elsewhere. So they kind of hang on your every word or they like to interact with you, or they want to just learn from you. And so it’s so much less about sales is it is about just interacting and being part of their lives in an ongoing way so that they trust who you are your they value your expertise. 

And they feel like they want to just keep learning from you ongoing. Like Fortunately, I’ve been thankful that I’ve been able to create that kind of community and you have to and so a lot of people are still trying to do that for themselves. So yeah, just gotta keep at it. But yeah, that’s kind of how I look at it. I think the sales will follow. We are all about that. That sense of community and camaraderie in the social.

Bob Woods  3:46  

Yeah, yeah. And then, you know, obviously, and you kind of touched on that, I just want to bring it to the forefront a little bit more just just for us, it is all about bringing value. And when you deliver value in a way that truly helps people, because one of our favorite things around here is don’t talk about how you help people, just help people. And that’s what it’s ultimately all about. And AI can obviously help with that tremendously. 

And that’s what we’re going to be talking about today. So let’s keep rolling on here. So besides having a passion for making AI human, Andy and I also have similar backgrounds. Andy was in radio back in the day, as I mentioned, I was in radio in college and also heavily involved in television news, just out of college and actually during college too. 

And I can’t tell you how many ways those experiences have benefited me with AI ways I could have never imagined back then because I mean, that was like the mid 80s. And you know, we just had the trans, the Terminator movie coming out there. So look at how far we’ve gone from there to now. So Andy, what parallels Do you see between the art of engaging an audience in radio and engaging customers through AI-driven copy? 

Andy O’Bryan  5:04  

Wow, actually, I want to kind of flip that because I think there’s actually a lot of differences because we’ve come a long way. I mean, radio has now what used to be people just sitting in a room spinning records or CDs is now people like at Sirius XM, 

You know, just like programming their show and just doing like an hour’s worth of breaks where they just talk none, you know, and this insert digitally, they’re there chatter into in between Yeah, the computerized, you know, song playlist is like, I could never survive and radio in that kind of landscape. 

Bob Woods  5:44  

So and that even happens on local radio too, with like, voice tracking. 

Andy O’Bryan  5:49  

Yeah, So. If anything, I think that’s where the similarities lie. Now, you know, it’s because everything was just so automated in radio back then, back in the 80s. I mean, we never really imagined such a thing. Yeah, but I guess the similarity I could see is back when we were kind of involved in that stuff. Yawns ago is how AI can kind of read the audience’s flow and the nuances of, you know, of digging deep into who your audience actually is.

Like radio was niche back then, I mean, you had your rock stations and your easy listening and your classical and your jazz and, you know, a country. So AI can do the same thing now and really catered really drilled down deep into niche audiences. And that’s kind of one of the one of the parallels that I think you can draw. Yeah.

Bob Woods  6:44  

And I also do think, and we’re gonna get off the radio here, because people are probably like, “No, no, I’m not ready.” But I do think that if people are listening to, especially local radio, and the voice track stuff that is done from different areas, I think that it loses authenticity. And coming back to the AI and authenticity thing, I think that what has happened with radio is actually kind of a warning for people to if you’re going to use AI do it in an authentic and genuine way.

Because, I’m sorry, if I’m listening to terrestrial radio anymore, you know, like your local radio station, stuff like that, I actually don’t even listen to them anymore, just because I know that their voice track you can tell when it’s not local. And that’s kind of parallel to me for like using AI as a copy and paste, as opposed to, you know, using AI to bounce ideas off of, and we’re going to be talking about more about this. 

But you know, and, you know, taking that copy, and really making it in your own voice and putting out so if people don’t know, it’s AI, and I think that that’s kind of the transition that people need to make in their own minds, as well as they they can’t sound like a local, a local radio station that has voice tracked out of town programming 24/7.

Andy O’Bryan  8:00  

Right. And I saw the writing on the wall. And that’s one of the reasons why I left the radio industry that in the money was that, you know, I started just babysitting the board for live broadcasts from the local car dealership, and I just be sitting there, you know, playing the music, and I wasn’t talking, I left it to another guy doing sales pitches somewhere else. So I was like, “Why am I doing this?”

And so the human element, I mean, I’m, I’m now going to date myself. And remember that rush song, the spirit of radio, yeah, like the human element disinterred over time. And so we have to be careful in the AI world to make sure that doesn’t happen. So that’s why I’ve been focusing so much on humanizing web copy, for example. And content, like whatever AI gives you, you can’t just throw that onto your website or in your socials or whatever. You have to give it your own human spin.

Bob Woods  8:56  

And, and I brought this up in our classes before, but if nothing else, read your copy out loud. If it sounds like AI, everybody else is going to think it’s AI, that’s when you really need to start putting your voice in there. So speaking of voice and especially connecting with the audience, so with your extensive experience in copywriting.

For you know, personal and professional development sectors, how do you ensure that the AI Generated Content retains that human touch and genuinely connects with the audience so it doesn’t sound like AI and people get ticked off and leave? Because they know that they’re reading AI?

Andy O’Bryan  9:32  

Yeah, there’s a lot of things you got to do. And I actually have a whole course on it. 

Bob Woods  9:37  

Yeah, I’m well aware. Yeah.

Andy O’Bryan  9:41  

But I mean, for the sake of this show, I think I can touch on a few things I have, I developed what’s called the heart method. And it’s it’s an acronym It’s here, empathize, adjust, revisit, and trust the process and came believing I remembered all that

Bob Woods  10:02  

I would have that on a sticky note on my monitor. If that were me, just so I made sure I remembered it off.

Andy O’Bryan  10:08  

Oh, that would have been embarrassing. It’s my method. That would have been terrible if I couldn’t think of the words. So here is just listen to your target audience. And what are they saying to you every day, whether it’s in social media, or in emails, or in their feedback or in your analytics, just listen to what they’re telling you. 

Because if you do, if you listen, they will tell you what you need to do to cater to them to what their needs are. Empathize, takes that hearing a step further, and actually attach the emotions to it like what are they going through, spend a walk a mile in their shoes, spend a day in the life of them and what a 24 hour period would be? What are they feeling? What are they sensing? What are they? 

What are their desires? What are their passions? What are their pain points, what are their struggles, all of those things, though, that’s where empathy comes in. And that’s where you can humanize all that is in what AI gives you because AI can only do so much there with empathy. It’s one of its, that’s the kryptonite for AI is really struggles with showing empathy. I mean, it’s interesting.

Bob Woods  11:12  

Yeah, human. Yeah, no, you’re right. I never thought of that before. But you’re you are you. Are you on target with that, sir? Absolutely. Yeah.

Andy O’Bryan  11:20  

So I mean, that’s one of the really important parts of the human humanization process, and then adjust, you know, you can tinker with the AI stuff, and then even give it back to AI and say, Okay, try revising it again, with this iteration, and then it’ll give you its results. And then you’re going to revisit that. So that’s the art. And then trust, the process really just means keep trying, be patient, be resilient. 

Hang in there, you know, because  there’s been so many times when I’ve done when I’ve worked with like Chat GPT, and my own stuff, and I go through so many iterations and so many revisions. I like dozens, even, it seems like pages and pages. And finally, it would be Wow, an epiphany would happen, and it would give me something that I can really work with. So if you trust the process, it will, it will come through for you. 

So don’t give up, you know, don’t just be like,  “Oh, AI is not for me, this is terrible.” And so yeah, just hang in there. And so that’s the heart method. And that’s one of those elements that I try to instill in my students to really lend that humanity to their copy. Because when they do that, in this AI, saturated marketing world we’re in now, your humanity is going to stand apart, you know, your human copy, will rise above all the AI copy.

Because pretty much everything, all the emails, websites, everything I see now is AI, I can see it. Yeah, I spotted a mile away. So when I see human written, copy, my ears perk up, and I’m like, Okay, I’m gonna pay attention to this person, I’m gonna see what they actually have to say, because I can tell this is human.

Bob Woods  13:04  

Yeah, it’s really interesting that you say that, because you know, just that social sales. Like right now one of the things that we’re really talking about is video and obviously, AI can help with AI, with your videos as well. But what I’m going to talk about here in particular, is actually sending video as messages. And this is only just going to hook back into human and humanity part. 

Because when you send a message on LinkedIn, via video, you’re looking at the person one on one, I mean, you can’t get any more personal than that. And because, you know, until AI comes out, and it could absolutely mimic human beings and that they may come sooner rather than later, I don’t know. But for now, at least, when it comes to that, that person knows that it’s you. And you know, you may stumble or whatever.

Don’t feel they have to edit it, just send a message and you will stand you know, just like with AI versus, you know, human human copy, you will stand out so much with that. So I just wanted to draw like a parallel more than anything else, just to show that humanity, I think, is what’s really going to be needed going forward. Because otherwise, you’re going to get lost just in an absolute sea of AI. And we’re going to everybody’s going to be able to see that and say I do.

Andy O’Bryan  14:24  

Well, if I can talk about Radio One more time, when they’re when you talk about video being one one-on-one, this is how I always envisioned myself when I was sitting as a DJ because, I mean, even though I was talking to like 30,000 people in the audience, the only way I could come to terms with it is if I was saying I’m talking to one person, right, this is one person on the end of of this mic and you know, on the other side, listening in their bedroom or living room or car or whatever. 

And so same with video, it’s one person even though you may have 1000s of subscribe fibers are whatever, you’re just talking to that one person who is looking at you. And that’s how you can really lend humanity to it. Right? It’s like, “Wow, this one person I’m speaking to, is my ideal client, or is someone my avatar or whatever, right?” They, they get me, and I get them. And there’s this, like, digital connection out there, you know, and it’s really cool. 

How that works. And that’s why my YouTube channel, which if I can just give that a shameless plug, like my AI copy lab, that’s what I love about that. Because it’s just me talking to that one person, and I’m revising, I’m humanizing copy on there. And it’s, it’s great. You know, it’s a lot of fun doing that. 

Bob Woods  15:44  

Very cool. Yeah. Yeah, very neat. Very neat. Couldn’t agree with that more. And one of the nice things about AI, is that at least when you’re starting out, so let’s say you’re going into a completely different market, and you don’t necessarily know who that exact person in your audience is, you know, if you’re going from like, one sector to another sector, or, or something like that, you can least use AI to build all that for you ahead of time. 

But then, as you’re starting to talk to people, you can obviously make adjustments and things like that. But with AI, at least you can go in knowing more than someone who just kind of picks up a phone book and goes, Oh, I think I’ll call you know, dry cleaners today, without knowing anything about dry cleaners. You can go into AI and get their pain points, get what they need, what they want, and all that stuff. And then like I said, adjust as you go along. But you’re coming in at a much higher point at that point. Because you used AI.

Andy O’Bryan  16:39  

Yeah, one, I’d say yes to all of that. And the one thing I’ve noticed, probably the biggest advantage of AI is the time savings. That what used to take you hours or even days to put together whether it’s a book or an ebook, or trying to come up with a sales page or whatever, check, you can do it in an instant, you know, even though there’s going to be tweaks and humanization, you need to do just getting the boilerplate out there that things that you know, the blank page syndrome is Yeah, gone now. You know, yeah. So that’s, that’s real. That’s what I love about AI. 

Bob Woods  17:19  

Yeah. And blank page syndrome, I bring that up a lot myself, when I’m talking, the biggest reason why bring it up is because I face it, probably more than I care to admit. And using AI. To help you out with that is great. I mean, the analogy that I bring is that I’m like the executive producer in a writers room, and Hollywood. And the writers room has all kinds of people with all kinds of different ideas that you’re bouncing off you’re the executive producer. 

So you’re the person who ultimately decides what goes out and things like that. But with having a writers room of people, they’re bouncing ideas, sometimes, you know, um, sometimes AI, in this case, people in the writers room will come up with things that you haven’t even thought of, which I think is just absolutely fascinating. And that’s happened to me several times. And I’m like, “Oh, my God, I never even considered that.” And so that’s where, you know, that’s where the creativity, I think comes in that you can get with an AI. 

And that actually leads into my next question, because there is a common belief that AI stifles creativity. Based on your experience, how can AI be used as a tool to enhance rather than hinder? And you know, maybe, you know, maybe my example is probably a decent way to answer that. But you know, when it comes to the creative processes, and developing sales strategies and related content, I don’t think AI stifles great creativity at all. What can enhance it? What do you think? 

Andy O’Bryan  18:49  

Well, I think it’s, it depends on what you tell it to do. Yeah, far along, your idea is, so if you just have a just one little idea that maybe you came up with in the middle of the night, and and you’re not sure how to flush it out, Chat GPT great for that, I’m always going to talk about Chat GPT as opposed to Bard or Brasher, or Claude or whatever, because that’s, that’s where I live. Okay, I live in the Chat GPT ecosystem all day long. 

So if you hear me saying that, so one I’ve come up with so our Chat GPT has helped me come up with so many different ideas. Like the other day, Two days ago, I was driving in my car on a 45 minute drive about 20 minutes in. I got the idea for a new part of the AI Success Club and a new thing we could do under that umbrella. And so I got my phone out. And I said to Siri, you know, to take a note. So I wouldn’t forget it because I have a habit of doing, you know, forgetting ideas. Yeah. If. So it did that. And then took the note.

And when I got back when I got home, I went right to Chat GPT. And I said, I have this idea and I need you to help me brainstorm, you know, brainstorm is a key word there. I like that word. So if you tell it to brainstorm with you just have an inkling of an idea that you have, it will help you break that down and give you all kinds of really creative ideas for that. So brainstorm is good word to start with. So really Chat GPT can be your creative partner, it’s not, it’s not going to come up with ideas for you. 

But if you have the beginnings of an idea, then it will, it will bring those out, it’ll give you branches of that idea that you’ve never even considered. And then it’ll give you as it gives you lists of those results, you can say, “Okay, I like number three, expand on that.” And then it’ll give you a sub ideas of that idea. So it just, it can go on infinitely in with that kind of thing. And you can just go crazy with that kind of stuff. 

Then when you come up with like your ideal concept for a product or service or even a business, you can put that in there, have it like draw out a business plan, then you can tell it to poke holes in it. Like, “Okay, this looks all looks great.” Because Chat GPT can tends to be a yes, man. So if you say something like, is this really plausible? Be like, “Oh, yeah”

Bob Woods  21:37  

A friend at a bar. Yeah.

Andy O’Bryan  21:39  

But if you say, Okay, give me a SWOT analysis on this idea. I did that yesterday, on that idea that I had, and it does, you know, the strengths, weaknesses, opportunities, threats for for a certain idea that it came up with, and then you have the makings of a really solid business plan, or at least something a lot farther than you did when you, when you at least had that little idea that before a I would have just laid dormant, probably never would have seen the light of day. 

But now with AI, all these different ideas are floating around, you need a butterfly net, to catch them all. And it’s just so cool, that what used to be ideas that would just come and go out of your brain now can be businesses, and, and revenue streams and products and services and offerings of ways to help people and it’s just it’s, as you can tell, I’m a little excited about AI.

Bob Woods  22:35  

Yeah, definitely. And that I, I think that this is good time to bring in one of your concepts that I use. And I’ve been successful with it. And I’ve been tinkering with it, to see what I can do with it, but it’s the concept of super prompts. So prompting is everything. When it comes to Chat GPT.

you have to build the right kind of prompts, or else it’s going to be a garbage in garbage out type of situation. And we’ve talked about that a little bit. Andy, tell me more about Super prompts the philosophy behind them. And it’s kind of difficult in an audio only format to really kind of get into how you use them. But you know, if you can give an example that’d be great,

Andy O’Bryan  23:18  

assuming your listeners know what a prompt is, basically the instructions to tell Chat GPT what you want it to do, like give me write me a five part email series, boom. Alright, and it should be about this. Okay, so that’s a prompt, a super prompt would be, I want you to write a five part email series. And here’s my target audience and you do describe your target audience. And then you say in the same prompt.

Also, I want you to write in this language style. So I would like you to to promote in email one, just tease the next email coming in email two, I want you to softly promote a product I’m trying to sell and tease the next email. In Email three, I want you to give 50% content and promote the next email and email for I want you to strictly promote the product and give the content and then an email five, I want you to wrap it all up give a good powerful sales pitch to to go to this product. 

And here’s what the products it’s often and then you describe the product and the pricing. That’s all one prompt, that’s a super prompt that you would just keep going and going and going until you have all the context that needs to create this long output that you will get and I found that a super prompt is actually works really well. It saves time. Imagine prompts saving you a couple hours. A super prompt would save you twice that it’s a little more work on the front end.

But it saves you a lot of Reduce on the back end. And I’m using emails as just an example. You could apply this to to brand strategy or a social media content calendar or, you know, a blog post an article, public, our press release, any kind of business plan, you know, all kinds of things you can do super prompts for, but it’s all about the context and the detail that goes into it. Really, it checks, you’re using Chat GPT as your assistant. 

And you’re imagine it’s a human on the other side, and you’re just saying, “Okay, here’s your instructions,” like a virtual assistant, VA, you know, I mean, you could tell, direct this person to do all you know, just give it all these tasks, but you use it in one prompt, and that’s it, you don’t have to use multiple, that’s basically what a super prompt is.

Bob Woods  25:51  

Really, it’s really fascinating on on, and how you can really, you can drill down into exactly what you need, but then, especially if you use follow up prompts and things like that, to really expand at the same time, because like I said, even when using super props, sometimes, Chat GPT comes up with something and I’m like, “That’s really interesting.”

I never really thought about that. So I mean, you know, it can narrow focus, and then you can, you can actually bring focus back out a little bit as well, especially if it’s not coming up with exactly what you need, either. And that’s one of the reasons Andy referred to, you know, trust the process back in the back with his heart strategy. So yeah, I think all that’s great. 

Andy O’Bryan  26:34  

Yeah, it’s, and it’s all a work in progress. Right. I mean, it’s only been out for a year AI. Yeah, it’s let you know, November of 2022. It came out. Yeah. I mean, AI was around long before that. But this kind of mainstream AI that we’re in.

Bob Woods  26:47  

Yeah, mainstream that anyone could use basic. I mean, it’s just like the internet. I mean, the Internet has actually been around for a long time. But you know, normal people like you and I haven’t been able to use it until like 90, you know, like, mid 90s, or something like that. Look what happened?

Andy O’Bryan  27:01  

Yeah, that’s why your listeners need to do their due diligence with people who claim to be aI experts. Yeah, nobody’s an expert. You know, everybody.

Bob Woods  27:10  

Oh, yeah. We’re all learning. I mean, I could go out and just, you know, proclaim myself an AI expert. And, you know, I’m in, you know, I’m in your AI club, learning all the time. I’m actually going to be taking an AI kind of strategies and use implementation in business, online graduate level course, from Northwestern Kellogg starting next month.

Because I really want that base of knowledge for like, the entire business world in there too. And even after that, I’m nowhere near an expert. You know, I mean, this is about, especially because it’s evolving so fast. I mean, you if you’re interested in AI, and, you know, I would suggest following some voices in sales, you know, if you’re in sales, follow, you know.

Be B2B sales voices. If you’re in marketing, you know, the same thing for marketing, but, you know, don’t try to do this on your own, because I don’t try to do it on my own. And it’s, but yet, I get overwhelmed. And Andy, I’m sure that you get overwhelmed as well. 

Andy O’Bryan  28:22  

Oh, yeah. It’s, you have to step away from it every once in a while, you know, and just get back into the real world. You know, read a book or something.

Bob Woods  28:34  

Read a non-AI generated book, that is a Kindle.

Andy O’Bryan  28:40  

Books behind me there.

Bob Woods  28:41  

Yeah, it Precisely, precisely, yeah. So, um, where do you think the intersection of AI and social selling and just sales in general, I mean, if you want to talk such sighing that’s, that’s fine as a subset of sales? So heading in, you know, I have on my, on my sheet here the next five years, I don’t. Does anyone know what’s going to happen in the next five years with that? But I guess, what is your hope? And what skills, especially as should sales professionals develop to stay ahead?

Andy O’Bryan  29:15  

Well, you know, at least I can speak to the copywriting and Content Marketing World. I guess my hope is the same as my prediction. Because I really think with the saturation of AI out there because everybody’s doing it everybody’s all excited about crafting their copy and content using AI saving all this time and getting it out there and oh, wow, it’s great. 

I think at some point, there’s going to be a tipping point and we may have already reached it where like I kind of said earlier, people are going to be really hungry for humanity in the content. Pete more and more people are going to be able to spot AI and they’re going to be turned off by it. I don’t think AI images have really done anybody any favors. 

You know, when they first came out, I was like, “Wow, this is really cool looking.” But now it’s like, “Oh, geez, here we go another AI image.” Yeah, I’m getting kind of tired of this and why doesn’t it spell things? Right? And you know.

Bob Woods    

And why does it give people six fingers and all that stuff? Yeah. 

Andy O’Bryan 

So I think that has a ways to go, it’s got to be perfected more, and maybe AI images will be a different thing, but at least with the words, and I think we’re gonna get back to the theater of the mind more like back and radio again, calling on radio where we would, I mean, that’s how we would engage.

You know, they are we would talk on the radio. It is the whole theater, the mind concept, you tell a story, you paint a picture of the history of a band or, or something, a song that speaks to people and you talk about that and how it speaks to you. And I think storytelling is going to really come back into focus more as people get a little. What’s the word?

Bob Woods    

Savvy to what’s going on? 

Andy O’Bryan 

Yeah, like a little jaded.

Bob Woods    

Savvy to what’s going on? 

Andy O’Bryan 

Yeah, like a little jaded.

Bob Woods    

Oh, JD Yeah, yeah. And jaded and savvy.

Andy O’Bryan 

They’re gonna be burned out by all the AI messaging out there. And I think that’s the future people are going to be now. I don’t think AI is gonna go away by any stretch. I know. But in the content marketing and copywriting realm, the future is going to be human, the human interaction, the synergy of human with machines. And that synergy is what’s going to drive the top-selling people. You know, that’s how people are going to make sales in the coming months and years. Because it’s going to stick out.

Bob Woods    

You, me and Denise, let’s lead that charge. How does that sound? 

Andy O’Bryan 

Oh, yeah. Yeah, I think that’s, I mean, you know, naturally, I’m gonna say that because I came up with the course, you know, but that’s why I came up with it. 

Bob Woods    

Yeah, no, it’s needed seriously, I want if I didn’t think it was needed, I wouldn’t be paying money. And I’m paying money for these folks. This isn’t like a sponsored thing or whatever. I’m paying money to be a part of this, because I 100% agree that humanity and being human is going to be needed more than ever in our new age of AI. 

Andy O’Bryan 

Who would have thought that humanity is ahead of its time? You know.

Bob Woods    

Yeah, yeah, I know. It’s like, hopefully, hopefully, there’ll be like some kind of full circle thing, even though I don’t know if you could really call it full circle, if you’re inserting AI there. But I mean, AI ultimately becomes a tool. It’s not the be all and end all. And I think that’s probably something else that people need, need to realize. And consider. It’s a tool just like any other tool you have in your proverbial toolbox. 

Andy O’Bryan 

Yeah, maybe it won’t be a full circle, maybe it’d be a venn diagram, you know, something intersects, and there’s a middle where everyone’s going to converge. 

Bob Woods    

That’s a really good way to look at it. That’s a really good way to look at it. I like that much, much better. So let’s kind of bring things full circle here to see what I did there. I love those one things you can do right now kind of takeaways. So Andy O’Bryan if there’s one thing our audience could do right now to improve their use of AI for their sales and or marketing, whichever way you want to take that, what would it be? 

Andy O’Bryan 

Well, I think you need to go back to Chat GPT. And work on fine tuning your prompting skills. And by that I just mean get a little more, add more context to your prompts, tell Chat GPT more than maybe you are telling it now, even if you think you’re telling it a lot. Now, in your prompts, give it more to work with, because the more you give Chat GPT, and whether that means tell it more about your target audience, tell it more about the product you’re trying to promote. Tell it more about your personality or writing style, just give it more to work with because the more you do that the better results are going to be. So I would say that would be a starting point, at least right?

Bob Woods 

Yep, one thing you can do right now. And that’s, and that’s probably a perfect way to get you started, especially because as you do this, you’re going to be interacting with Chat GPT more and more as more and more even as you do this. And you’ll see, just by doing what Andy just said, how much that it can help with prompts that you have going right now as well as you know, using that strategy in the future. So I think that was absolutely excellent. Um, if our listeners want to get in touch with you or find out more about, you know, the AI copy lab or the AI Success Club, what do you suggest that they do?

Andy O’Bryan 

I would have them go to my YouTube channel. I think that is a great place to start. 

Bob Woods 

And what’s that called?

Andy O’Bryan 

Well, it’s AI copy lab. So oh, it’s the you know, youtube.com forward slash, Yeah, at symbols. Yeah.

Bob Woods 

Actually, I just googled it just to make sure if you type AI copulative youtube and google it It’s the first search result that pops up.

Andy O’Bryan 

Right, I have 33 videos in there right now, I’d love for people to subscribe, because I only have like 200 subscribers, I’m a baby on YouTube. And I really want to want that to take off because there’s so much great content in there. And so if you want a good starting point on what I’m all about, and what I’m trying to do here with humanizing stuff, that’s a good place to start, and there’s a link there on the YouTube channel to go and check out our AI Success Club. 

And or you can just go to aisuccessclub.com. That’s easy enough to check that out. And Bob is a member of the club, which I really appreciate. We have hundreds of members in there, and they’re all various AI levels, skill levels, so don’t feel like “Oh, I’m just a newbie, I’m just starting out,” you know, this is way to advance. No, no, no, we’ve got tons of great stuff in there for every level.

Bob Woods 

Absolutely. Absolutely. And we’re also going to have links to that in the show notes as well assuming that the podcast platform you’re on can support stuff like that I think most do it now I mean house.

Andy O’Bryan 

So yeah, yeah. And also my AI to human copyrighting system, which you also were nice enough to join and yeah, to get into. So that’ll show people by heart method and things like that. Yeah. 

Bob Woods 

Yeah, it’s another we’ll have all that in there. So yes. Oh, Andy O’Bryan, this was excellent. Absolutely. Excellent. So thanks, Mister authentic whisper and smooth talker of all things AI. I put you kind of above me in terms of that too, because you’re dealing with Justice stuff all the time. So you are one of my go to experts when it comes to AI. So thank you very, very much for joining us today. I really enjoyed it.

Andy O’Bryan 

Thanks, Bob. I appreciate it’s a labor of love for me.

Bob Woods 

So yeah, absolutely. Absolutely. You can tell. And thank you for streaming this episode of making sales social. So remember when you’re out and about this week or any week? Be sure to make your sales social.

Outro 

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