Episode 351: AI for Sales Success: Launching askSSL.ai

Intro

Welcome to the Making Sales Social podcast, featuring the top voices in sales, marketing, and business. Join Brynne Tillman, Stan Robinson, Junior, and me, Bob Woods, as we each bring you the best tips and strategies. Our guests are teaching their clients so you can leverage them for your own virtual and social selling. Enjoy the show. It’s time for Making Sales Social Live coming to you from the social sales link and virtual studios.

0:00:53 – (Brynne Tillman): Hello and welcome to the launch of askSSL.ai. Stan, I’m so excited.

0:01:02 – (Stan Robinson, Jr.): That makes two of us. Brynne, we’ve been looking forward to this.

0:01:07 – (Brynne Tillman): Here’s the thing. We know that LinkedIn and AI is the best combination for sales and prospecting and starting conversations. But there are challenges today with AI, and we want to kind of run through some of those challenges and then share with you what we’re doing with askSSL.ai to combat these challenges. So I am going to do my very best to share the screen. So wait, let’s see. I’m going to go in and share our slides first.

0:01:47 – (Brynne Tillman): And let’s talk a little bit about challenge number one. AI. There is this difficulty in capturing your voice in AI. It really is a challenge. And even though we can create instructions and try to teach AI to sound like us, it just doesn’t work. And we’re hearing it over and over and over again. So many professionals find it challenging, right, to reflect their unique tone, their voice, content generation, things that are in the voice of the company brand.

0:02:25 – (Brynne Tillman): And often AI is out there researching your competitors. So sometimes you’re getting your competitor’s voice in when you really don’t want it to. So number one reason, Stan, we started askSSL is we can customize GPTs totally tailored to your voice, to your company’s voice, allowing you to define exactly the way you want this to show up. Ensuring that the content that you generate is resonating with your distinct brand.

0:03:00 – (Brynne Tillman): The next challenge, capturing the different ICPs. One of the things that we know, right, is that when we are selling, for us, we might be selling to a chief Revenue officer, but we also might be talking to the human resource leader or the VP of sales or the marketing person, or even the economic buyer. And so each of our messaging in our content needs to be just a little bit different, right? For each of them.

0:03:36 – (Brynne Tillman): And when we’re working with AI, it doesn’t know how to determine your avatars, your ICPs. So askSSL is going to do that for you, which is so exciting. Challenge number three. And by the way, we had like 15 challenges, but we’re only showing four right now. Challenge number three, organizing your chats. I can’t tell you how many times I’ve wanted to go back to a chat, something I worked on maybe for hours.

0:04:09 – (Brynne Tillman): And finding it and organizing it is really difficult. And it struggle to find that old client chat that you’ve already done all the work in capturing a voice. Maybe you want to just continue in that. And it’s really a challenge. We have integrated organizational tools so that you can pull up those old chats as needed. And the last one we’re going to talk about right now is content that converts. We know that all the content in the world doesn’t necessarily mean that you’re attracting and engaging your targeted buyers.

0:04:51 – (Brynne Tillman): We need content that will help us convert to sales conversations. Right? So we’ve done that within askSSL. So I am now, Stan, do you want to talk at all about the problems that you have seen in AI?

0:05:14 – (Stan Robinson, Jr.): The biggest ones are the first two that you mentioned, getting it to do your voice is extremely difficult because generative AI changes each time it generates a new response. And What you mentioned about organizing, they just introduced a search feature, but you still have no way of organizing chats in regular LLMs. So this is going to be so great. Will save so much time and make life so much easier for sales professionals.

0:05:49 – (Brynne Tillman): Yeah. So let’s just take a few minutes to go through what this looks like. The first thing when you get here, you’re on chats. Oh, I have to be on the right screen here. So you’re on chats. This is like starting any chat for any LLM. You’re going to click on the plus sign and we can start by naming this. So we’re going to just call this launch for now and I can create a tag. I can put this under any category that I want. And for now, let’s just put it under client.

0:06:22 – (Brynne Tillman): And now I’ve tagged this, I’m going to save this, and let me just share where it is. If I go to client, I could go in here. Here’s my launch. There’s nothing in here now, but I have now organized this in my clients. I have campaigns, I can have blog posts, whatever we want them to be. Right. That can be in here. So that’s really cool. So now I start this chat and I can pull from templates and avatars. And we’re going to go through both of these templates. Here are templates right now that social sales link has put together.

0:07:02 – (Brynne Tillman): So there are templates on so many things that are including personalized content, create content ideas, content curation and engagement, social listening, and pre-call planning. So let’s go in and let’s do a quick pre-call planning because this is always fun. So if we go into a pre-call planning, all you would do is click on the prompt and generate and it’s going to go in and it’s going to give you directions. In this case, it’s going to go in and it’s going to ask me for a LinkedIn profile, the LinkedIn profile of the person that I am prospecting.

0:07:44 – (Brynne Tillman): So in this case we are going to use Jack Hubbard’s profile. So I would actually follow these instructions, right? So I would go to his profile. I click on the more button and it’s going to save his LinkedIn profile in a PDF. All I need to do is copy that, come back here and paste his profile and hit send. This is now going to read the profile and now it’s going to ask me for his website. So I’m going to put in that website and now it’s going to go to work and ask. SSL is going to build out a pre-call planning template based on Jack Hubbard. So let’s go up and take a look at what that looks like. Right?

0:08:37 – (Brynne Tillman): So here’s the report, right? We can see his background, his education, his work history, I can see his achievements. It’s pulling that, right? It’s pulling out insights for rapport building, right? So we can look at those things that can help us start conversations. We can look at his mission, who he serves, challenges, the products and services, industry trends of things that are happening. A competitor analysis, who are the likely competitors.

0:09:11 – (Brynne Tillman): A SWOT analysis. And then if I like this I’m just going to say proceed. If I read the directions it says proceed to step three. And now it’s going to create discovery questions for me to ask on that call. That’s how simple this is. We have dozens and dozens of templates that you can use. But here’s the greatest thing, right? So here are my discovery questions. They’re situational, right? Tailored questions for rapport building, for situations, for problem-solving, implication, need payoff questions. These, if you’ve been through sales training, these are all really familiar to you.

0:09:52 – (Brynne Tillman): And now we can quickly run a very powerful first call. Being prepared. Now, all that said and we’ve got so many of these. A big part of askSSL is two times a week we have open office hours or masterclass where you come in and we will coach you not just on LinkedIn, but we will help to write your prompts so they are absolutely personalized for you. So if I went back into templates, you’ll see I have a personal section, personal templates, where I have my Persona. You won’t see that, but that’s personalized for me. And we’ll teach you how to personalize them for you.

0:10:39 – (Brynne Tillman): The last thing that we find is some of the most important missing piece are these avatars. Who am I building this for? So in this example, this is for a social seller. So this avatar is based on everything that a social seller cares about. I have my, you know, our content and I’ve also uploaded PDFs. These PDFs are our 21 tenants. Our step-by-step. There are some emails that have been very successful and I can continue to write instructions to keep building this avatar.

0:11:21 – (Brynne Tillman): So if I go back to a chat that I’ve used and I want to select a specific avatar, it is going to act as that icp. So this is just a touch of what askSSL is designed to do. Stan, Bob and I, unfortunately, Bob is not available today, but we are so thrilled to be able to bring this to our community. We really believe this solves a huge problem. This is all-inclusive. You get the platform, unlimited use of the platform, you get all of our coaching twice a week. You can drop in masterclasses.

0:12:11 – (Brynne Tillman): We will build your personal prompts. So if you say I need a prompt for this exact downloaded ebook and I need a three drip campaign from that, we will build your prompt and then you can switch out that ebook in the future and use that prompt over and over and over again, whatever that might be. And it’s not just for LinkedIn. It’s profile, it’s content, it’s campaigns. We have some incredibly successful campaigns like Prospect by Poll, and Prospect by Interview, all built into the profile and we’re available to walk you through it. So here’s the mistake, Stan. We know this, right? One of the biggest mistakes is training alone doesn’t work.

0:12:59 – (Brynne Tillman): Tools alone doesn’t work, Coaching alone doesn’t work. It takes the three pieces you need to learn how to do it. You need to have the right tools in order to do it effectively and efficiently. And you need ongoing support. And that’s what we’re giving you. It’s $197 a month. All the coaching, all the training, all access pass to anything we do publicly you have access to. And we’ve decided that there are no contracts because we want to earn your business month after month by bringing you exceptional value month after month.

0:13:38 – (Brynne Tillman): So Stan, anything you want to share about the excitement around this? We’ve got some wonderful. So before we do this, if the AI voice situation is true, what happens when we use AI to change languages around the world? So this particular platform is available in English and Spanish right now only. You do have to retrain the avatar to be in the other language. So it will confuse it if you pick an English avatar that you’ve built. So but this is built to be dual language.

0:14:17 – (Brynne Tillman): But you do want to build the avatar in that second language. You can take a template that you created in English, bring it in and say please change this based on this Spanish avatar for tone. So to be. I mean we, this is created that way. We have not played enough in the dual language. Ultimately we’d love to have this in many, many different languages, but that’s where we are with this. So. All right, well, this is fantastic. If you guys have other questions, please let us know.

0:15:00 – (Brynne Tillman): And we’d love to hear what are some of your challenges with AI? What are some of your challenges with LinkedIn? So this is, this is the two coming together, right? askSSL is the two coming together. You know, I’m going to just go into the, just for a moment and share. This is what the landing page looks like right now when you get here, if you go to askSSL.ai. So this is the platform, you know, it’s the platform. It’s LinkedIn training, sales navigator training, and personalized guidance.

0:15:41 – (Brynne Tillman): Really, we are here for you and mastermind sessions. So it’s 197amonth. It is available month to month, no contracts. Because we want to earn your business every single month by bringing you extreme value. And you know, we will bring you through all of our proven campaigns. And by the way, there are many tools out there right now that break LinkedIn’s agreement, there Chrome extensions, their automation and it really puts your profile at risk.

0:16:18 – (Brynne Tillman): That is not this. We are 100% compliant with LinkedIn’s user agreement and there’s zero risk to anything that we’re teaching. So if you are interested, please go to askSSL.ai to learn more. We are really thrilled to bring this kind of value at this price point to our audience. Again, training, I mean it’s what comes along with this is Here. So we have the full platform, we have campaigns that we will walk you through and build with you along with your prompts. Right?

0:17:01 – (Brynne Tillman): And it is your authentic voice, all of your buyer avatars, it knows LinkedIn for sales and marketing, profile development, sales scripts, prospecting, client referrals that pre-call planning, discovery questions, conversation starters, content creation, video scripts, productive polls that convert right and that goes into some of our campaigns. Sales, messaging, outreach campaigns, all guided, all 100% guided.

0:17:32 – (Brynne Tillman): You have ongoing live virtual classes, on-demand video, tons of on-demand LinkedIn, and AI-driven. The twice-a-week coaching where you guys can come in, you’ve got access to us twice a week. Plus there’s a community where you can ask questions. It’s 24. 7 online community. You go in and ask questions and we’ll answer them. And by the way, when you sign up, you’ll get 15 minutes with me right away to walk you through setting it up.

0:18:04 – (Brynne Tillman): And yes, I’ve made time in my calendar to do this because we are so committed to this. There are also so many networking opportunities that come out of it as well. So you know, here’s why people, this is why we started askSSL People tell us I’m not connected to the right people and I want to grow my network. My pitch isn’t landing. I tried automation and it didn’t work. Few people of any respond to my messages.

0:18:34 – (Brynne Tillman): I don’t have a clear process for using LinkedIn effectively or at all. My posts feel like I’m shouting into the void. My content isn’t converting into opportunities. I’m not getting referrals on LinkedIn. I’m concerned about getting left behind in the AI era and I have to use LinkedIn and AI in 2025. But I’m stuck and need help. If you fall into any of these, just go look at askSSL.ai. We are here and it is not a hey, you’ve got a tool now go play with it. It’s hey, you have a tool and you have access to us two full hours a week live and through the community.

0:19:21 – (Brynne Tillman): And once you’re in our community, you know, if you’re already in our, in our memberships we are so accessible. Our primary goal is to create successful opportunities for each and every one of you. That’s our win. That really is. Well, I appreciate we’ve had lots of people on and you know, still quite a nice number of folks that are live. We’ll have this replaying as well. Please reach out to us and you know, if you have any questions Reach out to me on LinkedIn. I’m happy to jump on a call.

0:20:02 – (Brynne Tillman): So it’s SocialSaleslink.com Brynne B R Y N N E and you can schedule 15 minutes with me and I’m happy to go over this. Stan, anything you want to share before we wrap this up?

0:20:17 – (Stan Robinson, Jr.): Awesome. I think that was a fabulous summary. I think the biggest takeaway if I were listening to this as someone listening for the first time is the trifecta of training, coaching, and the tool. Because anyone that’s worked with large language models has run into, I wanted to do this, but I can’t. I don’t have time to search through YouTube. If I only had a human being that I could ask about my specific situation.

0:20:52 – (Stan Robinson, Jr.): And that is what we do in the coaching. So we are excited.

0:20:57 – (Brynne Tillman): We are, yeah. And Gunner, thank you, Gunnerhood. The combination of coaching and technology eliminates the major obstacles to succeed on LinkedIn. That’s it. And you show up. And Gunner might be there because he brings exceptional value to our network and he also has a really powerful AI tool coming out. So go follow Gunnerhood as well. Very different than what we’re doing, but exceptional nonetheless.

0:21:25 – (Brynne Tillman): So, guys, we hope to see you in our community. We’re looking forward to helping you succeed and making 2025 the best year ever. I feel it coming. I do. I know that this is it. So, Stan, thank you. And Bob, who’s not on the call from the three of us, we cannot wait to help you just succeed successfully. And I guess this is sort of a Making Sales Social. Although it won’t become a podcast because it was all visual.

0:21:59 – (Brynne Tillman): However, I’m still going to say when you’re out and about, don’t forget to make your sales social.

Outro:

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