Episode 365: Scaling Success: SEO, Web3, Podcasting, and Community-Building Strategies

Intro

0:00:18 – (Bob Woods): Welcome to the Making Sales Social podcast featuring the top voices in sales, marketing, and business. Join Brynnee Tillman, and me, Bob Woods, as we each bring you the best tips and strategies our guests teach their clients so you can leverage them for your own virtual and social selling. This episode of the Making Sales Social podcast is brought to you by Social Sales Link, the company that helps you start more trust-based conversations without being salesy through the power of LinkedIn and AI. Start your journey for free by joining our resource library. Welcome to the show.

00:00:44:26 – (Bob Woods): Favour Obasi-ike joins us today. He is an SEO maven. And I never use that term lightly. So, you know, it is, in fact, the case as well as a business consultant and host of the We Don’t Play podcast, which is in the top 3% globally with more than 400 episodes. Two numbers that I hope that we reach pretty soon too, because we’re top five and we’re about 350 right now.

00:01:15:05 – (Bob Woods): Let’s get back to Flavor, though. He is a marketing strategist with expertise in SEO podcast advertising and content development. He helps entrepreneurs, business leaders, and creative professionals scale their digital presence. So let’s just get things roll in favor. Welcome to Making Sales Social. 

(Favour Obasi-ike): Thank you so much for having me today. 

(Bob Woods): it’s a pleasure. It’s indeed a pleasure.

00:01:40:02 – (Bob Woods): So our first traditional question to anyone coming on the show is what does making sales social mean to you? 

(Favour Obasi-ike): I love this question, Bob. Social sales for me is I break it down into two parts. Social is people community, and sales is where you get the community to buy the products. So you can’t sell a product without a community. There are so many communities out there that have products that are doing well and others that may not be doing as well because of the PR.

00:02:06:08 – (Favour Obasi-ike): So if you want your social to say, well, then you have to think about the value that you’re offering as an exchange of value. And I call them content upgrades because everybody does content, you know, But if it’s a content upgrade, then that requires me to get your information, which is as far as party data. So that allows me to have a deeper connection and that leads me closer to this sale than just being social.

00:02:33:14 – (Bob Woods): That’s a really neat way to look at it because we do talk about community and especially providing value to the community. So in other words, one of our favorite phrases is, you know, talk about what your community and I’ll put it in your phrasing, talk about what your community wants to hear, not what you want to talk about.

00:02:53:22 – (Bob Woods): Because if you talk about stuff you want to talk about, chances are pretty good that that’s not the stuff that the community wants to actually hear in terms of, you know, helping them with whatever problem that they may be approaching you socially about. 

(Favour Obasi-ike): Correct. Exactly. The connection is so major because when you start looking at the big picture and asking yourself where these people are coming from and where they’re going to, they all have different starting points.

00:03:20:08 – (Favour Obasi-ike): So you can’t think about somebody who signed up to your list two years ago with the same person, signed up 2 minutes ago. So there has to be that flow of consistency that everybody knows what we’re here for, just like we all go to the same school. We all know the motto, you know, that’s the same way it should be when you connect with the businesses on a day-to-day basis.

00:03:38:09 – (Bob Woods): That’s absolutely brilliant. So I can tell that you’ve been in digital marketing and SEO, you’ve been in it for over a decade now. What sparked your interest in SEO, especially a decade ago as well as digital marketing, and how did that evolve into launching your two businesses, which are work and play entertainment and fine African media?

00:04:03:10 – (Favour Obasi-ike): Yes, these are passions that, you know, turn into businesses because a little bit about me, I have a background in the entertainment business and I’m also a self-drummer, so I’ve been watching the music industry as a songwriter and to business understanding, licensing, and royalties, you know, entertainment and the show biz. So I decided why not take that information from music and fit it into actual business relationships with people?

00:04:30:09 – (Favour Obasi-ike): And I even thought about doing an alter ego from my music of music is beats and bars and podcast is conversations. I said, why not be on the other side since I’m still working with microphones and, you know, compressors and all this stuff? Let me just connect with people in a 1 to 1 conversation, which actually makes more sense, and allows them to now be more interesting than what I offer.

00:04:51:00 – (Favour Obasi-ike): So I started off that way. And then around, you know, 2014, I said, okay, it’s time to really take this to the next level. Because in 2011, when I was doing my undergrad program and, you know, communications and media and I was so, you know, a minor in peace and conflict, I remember the lecturer asked me in my freshman year and that’s the class, she has the class.

00:05:12:16 – (Favour Obasi-ike): She said, Hey, what do you want to be when you grow up? That’s a big question. Everybody has a dentist and a lawyer, you know, all the great in life. I said I wanted to be a multinational, impactful person by having a multinational company, by using Internet radio at the time, Internet radio, audio blogging was the name.

00:05:33:17 – (Bob Woods): So, yeah,

00:05:35:20 – (Bob Woods): I would normally say that’s oddly specific, but actually it’s not oddly specific. It’s it’s more, it’s more looking into the future. And I mean, you really had even back then a really good feeling on where things were going. It seems like.

(Favour Obasi-ike): Yeah, I was really looking at it from that futuristic standpoint because I’m very futuristic in my thinking and it got me thinking a little bit deeper about how I connect with people.

00:06:00:17 – (Favour Obasi-ike): And I always see it as I’ve traveled to more countries than I’ve visited because I’ve been able to tap into different places sonically. And now the podcasts we don’t play are reaching 119 countries. So I’m able to go beyond that and help more people get more information that they can access on a YouTube page example. So that specificity with SEO and search intent is why I was very passionate about SEO was pretty much the vehicle, but I already had the foundation layered with the music.

00:06:32:07 – (Bob Woods): That’s that’s really interesting. And that’s the take that you don’t hear from most people. Most people are just about, you know, business and numbers and,

00:06:41:05 – (Bob Woods): you know, SEO phrasing and SEO keywords and things like that. It almost sounds like you took a more, I don’t know, holistic is, is is the right word, but it’s but it’s definitely a slightly different way in than what a lot of people who do SEO I think would take.

00:06:58:24 – (Favour Obasi-ike): Yes definitely I think it changed for me because when I talk to other CEOs, that’s what they know. I’m coming with music, I’m coming with art, I’m coming with Pinterest, I’m coming with all kinds of things, which is not SEO, but is part of SEO, you know, which is the whole search engine optimization and where we’re going with the world right now.

00:07:20:15 – (Favour Obasi-ike): So me coming in with that difference source is better for people to understand, and I like to treat it like, you know, real-life examples. Like I tell people, if you’re on the road, you got to get on the exit. You’re not going to be in the left lane, you’re going to be in the right lane. So if you’re on the right lane, then what does that mean to you when you’re connecting people, knowing that that’s where you need to go?

00:07:40:08 – (Favour Obasi-ike): So SEO is where you’re driving traffic through, then how does that traffic flow affect the people that within those, you know, traffic bases? So that’s what we’re able to cover and justify that. 

(Bob Woods): Yeah, Yeah. Unless you’re in the UK or places like that, just flip those lanes around and stuff. Still. Okay. So let’s talk a little bit about your podcast.

00:08:02:17 – (Bob Woods): We don’t play, which by the way is an incredible name. I love that name. One of these days I will create a podcast that has a name that is just kick ass like that. So tell me a little bit about it. And especially for those who are eyeing podcasts to help them grow their businesses, what are some of the key strategies are turning points that helped you grow your podcast audience to that top 3% of podcasts globally that that we talked about in the intro?

00:08:31:16 – (Favour Obasi-ike): Yes, my goal with entering the podcast industry was simply to inform, educate, and inspire, because sometimes people just need a little inspiration and they can do a lot of great things for the world. And if I can be that spark that can just light up a fire which can, you know, help your family, help your community, then on my part, I’m happy because now I know somebody can say thank you and somebody else can feel comfortable in their state of mind.

00:09:00:05 – (Favour Obasi-ike): So for me, podcasting was an unbranching factor that allowed me to go beyond just the audio piece because I realized that if I’m going to be podcasting connecting with people at scale, then there needs to be a medium. I need a vehicle. So that vehicle was a podcast and I said, okay, this is where we need to go and this is what we need to do, especially for the business, because I was looking at it as scaling.

00:09:25:19 – (Favour Obasi-ike): If you want to scale as a business, the more business you have means, the more people you connect with. So how can I connect with more people if I don’t get more business? So I had to reverse engineer that process and say, okay, 2019, August 12th, I said, I’m going to kick this off. This is right before the pandemic.

00:09:42:03 – (Favour Obasi-ike): I was like, Yeah, you know, my mind, my mind was set. Something said, Hey, it’s time to go. And I’m afraid I’m faith-based, I’m a Christian, you know, So i had this instinct in me like the holy spirit was like, Hey, just start this thing now. You don’t know what’s going to happen. And I kicked it off a few episodes. And I also leverage LinkedIn too because LinkedIn is one of the greatest sources for podcasting.

00:10:07:09 – (Favour Obasi-ike): I don’t know if a lot of people know, but you know, if you have a LinkedIn company profile, you can actually connect your RSS feed, which can automatically push notifications to your connect connections. So if you’re doing those things by RSS feeding, which is really simple syndication and you’re creating those expansions with people and the right people will find you if you’re talking about the right things.

00:10:27:29 – (Favour Obasi-ike): If I like gardening and you like gardening, we’re going to talk about it. If you don’t like gardening, then that episode you’re going to swipe away. So it has to contextually make sense. And that’s what really made me become a podcaster at that scale. 

(Bob Woods): Yeah, that’s really cool. And also just another quick tip that literally came into my mind.

00:10:46:02 – (Bob Woods): If you have a company page on LinkedIn and this is something that we’ve done too, you can you can put your podcast as, as a showcase kind of tucked under that company page too. So with us here at Social Sales link to making sales, Social podcast is actually part is is a showcase page. And one of the things that it lets you do is with like personal posts and things like that, you can tag that showcase page directly in any post that you do, which will then send traffic back to the podcast to, to the podcast showcase page and eventually back to the company page.

00:11:29:07 – (Bob Woods): And that all gets and yada yada yada. But at the same time, that’s another way to effectively use LinkedIn to promote a podcast. And I was self I had even planned on talking about that. But, what you just said just kind of sparked that. So yeah, no, but what you said was

00:11:46:05 – (Bob Woods): fantastic too.

00:11:47:09 – (Bob Woods): Are you using LinkedIn to get people into your podcast, as guests as well? 

(Favour Obasi-ike): Sometimes they do ask that and I do offer it as well if I see the need, because these days what happens is we just get guests’ requests because people listen to the episodes, and they’ll email anything. So I’m like, Hey, we get them to hire.

00:12:10:14 – (Favour Obasi-ike): Absolutely. Yeah. So these days, I mean, in the beginning, I was looking for every person, you know, that was available, but now it’s like, who is really going to make that message count? Because we care about our audience, we care about our people and we care about our community. So I do use LinkedIn for those conversations where I ended up having a virtual coffee session with you.

00:12:29:24 – (Favour Obasi-ike): And then from there, if that’s of interest, then we can now go ahead and proceed to a podcast if it fits. 

(Bob Woods): Okay. All right, That’s great. That’s great. So you specialize in both Web two and Web three marketing. Now, those are terms that, you know, a bunch of people probably they’re they’re they’re probably some like some light bulbs that are that are going off in people’s heads right now.

00:12:53:16 – (Bob Woods): About that. Can you explain the differences between the two and how businesses can prepare to transition from those more digital marketing strategies to those that involve specifically Web Three? 

(Favour Obasi-ike): Yes, I’ll even take it back to Web One so that people can see how can.. 

(Bob Woods): Web one? What is that? I don’t know if I’ve ever heard of the Web.

00:13:14:17 – (Bob Woods): 

Wow. Well, I can imagine what Web One was, but yeah, go ahead.. 

(Favour Obasi-ike): Yeah. You know, like back in the day, the AOL, you know, the Amazons, you know, Yahoo! Back in the day, you just had you could only read, you couldn’t really write, you know, just readable content, right? Yeah, That’s OG, really. OG Yeah. And then we’ve now morphed into that was I think like the early 2000 when, you know, groups around Facebook came around MySpace was there.

00:13:43:09 – (Favour Obasi-ike): I remember high five were there too, you know those like back in the day. Netscape Yeah, they yeah, exactly. Yeah. You know, you could read and write. That’s why on Facebook it says, What’s on your mind? Are you going to write what’s on your mind? You know, it was that literal when it came to writing on, on, on the web.

00:14:01:08 – (Favour Obasi-ike): And now with Web Three we can read write and own. So now when we think about owning just like Facebook.com is owned by Facebook Inc, you can also your website buy your own incorporation using Web Three now because you can actually own that data. So owning is not just in the domain but in the cryptocurrency, in the digital wallet, currency, because you can have a domain and I’ll give you guys a platform to think about.

00:14:27:20 – (Favour Obasi-ike): It’s called free name Dot IO Free name dot IO is a website that allows you to actually access Web three domains and that allows you to even pay early now because it’s still on tap. So it’s still kind of unsaturated. So not the prices are not high. It’s like back in Facebook when you could spend a dollar and make fights because you know, those were the days.

00:14:50:22 – (Favour Obasi-ike): Yeah, Yeah. So now it’s getting more and more complicated. So if you have a domain in Web two on GoDaddy or Name Cheap or any way you get your domains from also get that same security and acquired domain on a Web Three server so that when you are now moving over to those servers and you’re owning data, whether it’s articles, books, podcasts, you know, you’re sharing, files are distributing, you have a source file and you have a source point.

00:15:15:22 – (Favour Obasi-ike): I know it’s a little bit technical, but at least it’s getting your domain. And also reading more about it because we’re getting to that time when you have to own your data more importantly than ever, because first-party data is important, especially with the release of No cookies, and GDPR being compliant. So you want to make sure that your business is also not on the edge.

00:15:35:20 – (Bob Woods): Yeah. And also I which where where we’re going to be getting into that as well. But you know, we hadn’t talked about that before. But, but, but let’s talk real quick about Web Three I especially because AI is as you know, one of the things about it is that it is a data monster. It gobbles up data like you wouldn’t believe.

00:16:00:19 – (Bob Woods): What is the intersection that you see between Web three and and and I AI guess how can companies protect themselves?

 (Favour Obasi-ike): Yeah yeah. Right now the best time to be online is now because and I would say this in the point of your Website, because a lot of companies, small business owners, what I’ve been seeing over the decade is like you would have a business, you have an Instagram post, you tell everyone to click the link in your bio, it takes you to a link tree and then you take you to a web page you don’t even own.

00:16:36:24 – (Favour Obasi-ike): So you’re losing data. You’re losing equity, you’re losing leverage, and therefore types of data. There’s zero-party data, first-party data, second-party data, and third-party data, you know, zero-party data is me and you. We get to meet at a networking event. No phone, no filter, just exchange contacts, contact cards, and LinkedIn as well. That zero party, first party is out of consent.

00:17:00:00 – (Favour Obasi-ike): You have a pop-up on your page and you get that second party is you have analytics from LinkedIn, from TikTok. Those are analytics that you can see, but you don’t own the rights, you don’t own the property, you don’t own the data. And third party is your Wikipedia, your, you know, crunchbase your, you know, your, your news reporters.

00:17:18:00 – (Favour Obasi-ike): Those are things to look out for. So if you leverage all those four parties together, then you can really have a strong business online because that is the information AI is going to get into is going to write up those citations. They’re going to scrub those data fields. So if you’re not in those areas, how contextual can you be in relation to what the search intent is?

00:17:38:12 – (Favour Obasi-ike): So the goal is to make sure that you’re in those fields by connecting your website to the Google search console, which is what we do when we help handle SEO services for clients. We make sure that you are seen, you have a heatmap because it allows you to really know exactly what kind of shared voice you have. Is Alexa the Siri?

00:17:54:17 – (Favour Obasi-ike): How do you get into those voice search platforms? And people are searching for you. So when you’re thinking about the long-term effect right now with AI, the first base is to use your website and actually control quality content distributed so that when AI is looking for suggestions, you’re part of that bucket list, you’re part of that listing, and that way the more results you’re giving AI, the more pages you’re contextually giving it, the faster you able to show up because AIis only going to respond to who’s available.

00:18:24:13 – (Favour Obasi-ike): You know, in the data. So it shouldn’t be hard. It should just be the quality of work you’re putting into the data files. 

(Bob Woods): Yeah. So one of my questions was what was going to what key trends do you see impacting SEO in 24 2024 and 2025? And it sounds to me that AI is going to be one of it probably not the biggest things out there, especially as people start to use AI directly as search, you know, with open AI one of these days coming out with its search area or I forget exactly what it’s going to be called but you know and then, you know, Google is now serving

00:19:04:02 – (Bob Woods):  up AI-generated content as part of its results and everybody is going AI, we’re going AI you know, everyone’s going AI is that probably going to be the biggest thing that people need to be concerned about when it comes to SEO or are there other things out there as well? 

(Favour Obasi-ike): 

There are three layers that are huge for AI that people have to consider.

00:19:28:01 – (Favour Obasi-ike): The first one is the file name because when you have a file name, that file name is a root directory that you’re uploading to a server. So if you’re applying SEO correctly, those key phrases need to be within those JPEG and PNG files or even PDFs. No, on LinkedIn you have to be very specific about how you write those things to get more results later.

00:19:49:06 – (Favour Obasi-ike): The second thing is accessibility. You know, all text, alternative text, you know, you start having those things there contextually for screen reading, for AI compatibility, you don’t want to leave it blank, but if you leave it blank, they’re going to autocomplete it. And it may be the wrong information. We can give you skewed data which leads to high bounce rates, which leads to terrible performance.

00:20:10:01 – (Favour Obasi-ike): So it’s like a brick overlay, it’s like a domino effect. You know, you have to make sure that the base is right. The house is in order before you are invited in. So looking at those factors is very important. And then the third thing is the size because the file size matters. If you’re sending an email or uploading an image, you know, people have different services, people have different networks.

00:20:32:00 – (Favour Obasi-ike): So you can upload a three megabyte image for somebody who has 3G or 4G service. You know, you have to be very you have to think about those people, too. So those are major things to look out for. And right now, what’s trending is AI images that are on your blogs, on your articles, because you have more power to actually have screen time, reading time, and more overall activity.

00:20:57:13 – (Favour Obasi-ike): You know that you can connect the dots. One of the things that we use, which we’ve told people transparently, is even for our episodes, for we don’t play podcast show, the ones that have just episodes that are talking about specific topics. We use images if we’re not having an actual guest, because those images are like covers, you know, when you, you know, favorite music cover, your favorite artist has a nice pair, YouTube TV, you can see how it looks on the screen.

00:21:22:10 – (Favour Obasi-ike): It actually makes you want to listen to it more. That’s the same thing with AI now, we use a platform called Ideogram Dot IO, and that’s a platform that you can check out and use to make sure that your AI is also responsive. It’s custom built and it’s not stocky because you also want to have an AI representative of your brand that also speaks volumes for your business based on your colors, based on your style, and also based on your messaging.

00:21:49:27 – (Favour Obasi-ike): So don’t just use AI because it’s there. Use it because you want to enhance the experience for the user. 

(Bob Woods): You know, that’s a really good way to look at it. So I mean, because a lot of times people are looking for that new shiny thing to help them do whatever, and yet they have no idea what they’re actually doing with it.

00:22:08:21 – (Bob Woods): So, I mean, use it as especially using AI images for podcasting is

00:22:17:05 – (Bob Woods): really good because if nothing else and there’s obviously a lot more involved here too, but it also just breaks up that talking head thing. If they’re you know, if they’re watching it via via YouTube or another another platform that also offers a video as well as audio.

00:22:33:23 – (Bob Woods): So so so I think that that’s a that that’s a pretty big one. And that actually gets me to my next question, which is just talking about content development and distribution because those are pretty big parts of what you do too. So what are you besides the AI? thing, I guess what are your top tips for creating content that not only engages but converts leads into loyal customers?

00:22:57:06 – (Favour Obasi-ike): I would say the biggest takeaway for anyone that wants to scale at large is to create content at least once a week and spend between 15 to 30 minutes spending that content because you can split those in the 30 seconds in the day. So if you have 30-second sequences on a Monday through Friday and you spend the whole Monday hour talking about one topic, then people will feel connected to you by Friday because you’ve been repeating the same thing.

00:23:24:14 – (Favour Obasi-ike): You know how they see repetition as a follow-up learning. The more something, the more it sticks. You know, that that that you know exactly what I’m talking about. Yeah. You know, so yeah, it’s that resonance with the community to make sure that you’re not speaking too much, but you resonating as much as you can without having to be verbal, you know, in communication.

00:23:44:19 – (Favour Obasi-ike): So that’s one thing I would tell people to just think big and write content that’s huge, but also split into parts that people can digest it across the week. 

(Bob Woods): So we’re definitely going to use that now instead of the one thing you can do right now that I usually wrap things up with. But that’s good because I still have some other questions.

00:24:03:24 – (Bob Woods): So we’re going to go ahead and get to those now.

00:24:06:01 – (Bob Woods): and that all was really good and really important to so. So that was great. I love that.

00:24:10:15 – (Bob Woods): You know, as someone who obviously does a podcast himself. Yeah, I love podcasts. I love talking with people, I love being guests on other people’s podcasts and stuff like that, too.

00:24:19:26 – (Bob Woods): But one of the things that’s always in the kind of in the back of my mind, especially as I’m seeing some of these other podcasters who are like huge, huge, huge, huge. They have ads, so they’re making money not only on you know, building community and everything else that we just discussed. They’re making ads are they’re making money the old-fashioned way by ads.

00:24:41:21 – (Bob Woods): You’ve successfully integrated advertising into your business model. What advice would you give to podcasters looking to monetize their shows effectively, especially without compromising their content or audience trust? 

(Favour Obasi-ike): Great question. I usually go first hand and tell people that if you haven’t already existing business, it’s incorporated. It’s legal, it’s it’s you have an actual business. Then if you have a podcast, use your business to sponsor your podcast.

00:25:12:04 – (Favour Obasi-ike): You know, you can say, Hey, this podcast is sponsored by my business. That way people know that you have a business that’s sponsoring the podcast, and then that also brings authority, it brings branding, it brings trust. So that trust and safety, that trust and compliance, that trust and privacy are hidden in that gem where you actually connect with someone.

00:25:32:19 – (Favour Obasi-ike): Because when they hear your voice, they feel connected. When you hear your grandmother’s voice, when you hear your mom’s voice, you know the voice without even blinking because you’ve heard it so many times. So if the person that you’re resonating with hears your voice with a brand like that, then you’re able to really resonate faster and you actually limit the barriers to entry because you’re actually connecting from my on-one standpoint, rather than just using an announcer or using a speakerphone, you know, to reach out to everybody.

00:25:59:17 – (Bob Woods): Yeah, yeah, yeah, that sounds good. That sounds good. So lastly, let’s wrap up with this question instead. What advice would you give overall to aspiring entrepreneurs who are just starting out digital marketing and potentially even podcasting today and who really want to build, and use these technologies to build their business, But at the same time, hopefully, they’re going into it with that community building type of mindset as well.

00:26:33:05 – (Favour Obasi-ike): I wouldn’t 100% stand for and say that if you have a business and you’re not acquiring leads, naturally with first-party data, start doing that now. Because if you have a website, if you have a podcast, if you’re an author, if you are a chef, if you’re in real estate, wherever you are, you’d need that list because that’s what’s going to connect you with the next person that’s going to get you the business that you’re looking for.

00:26:58:13 – (Favour Obasi-ike): You can’t do business without contacts. So if you have a contact on your phone, it means that you actually desire to connect with that person. So that’s how you also want to think about your business when you acquire leads by having a good website that has good traffic because of good pages that have good information. And that way they will come, you know, when the teacher is ready when the student is ready, the teacher will appear.

00:27:19:13 – (Favour Obasi-ike): So you have to think about those factors and consider email marketing as one of the resources for your business. 

(Favour Obasi-ike): 

That sounds great and you have a resource that you’d like to pass along as as well to help people out. 

(Favour Obasi-ike): 

Yes, I do. I have a platform. It’s called Flow Desk. We’ve been using it since 2019 when it was still in beta as early as beta days, but now they’re really doing well.

00:27:44:23 – (Favour Obasi-ike): And why we love working in Slow Desk is because they partner with Amazon SES. And that’s, in other words, saying that deliverability is huge. That was a huge factor because, you know, delivery with Amazon, they’re big on speed and convenience, they’re big on priority. So if your email is a priority to you, then using the service that food has and those corporations allow you to have faster open rates, higher click rates, higher conversion, and definitely higher in-box rates, you know, responses.

00:28:13:20 – (Favour Obasi-ike): So that’s what we use. And you can use my code from flaev f-r-o-m-f-l-e-a-v if you ever want to sign up. But I also know you’ll have that in the description so you guys can click on it and sign up. And if you have any questions, please reach out to me because Flow Desk is the future. Just because I know simplicity is key.

00:28:33:02 – (Favour Obasi-ike): And I remember Mark Zuckerberg said this one time. He said that the future of business is private. So if you want to have accommodations, think about the email industry connecting with you. 

(Bob Woods): 

I like that It’s almost a T-shirt quote that was really good. Like that one. A lot like that one, a lot. So SEO maven, business consultant, and podcast host Favour Obasi-ike.

00:28:57:04 – (Bob Woods): Okay. Thank you so much for joining us today. This was a fantastic conversation. Appreciate your time and your sharing some of your expertise with us. 

(Favour Obasi-ike): Thank you so much for having me, Bob. I really appreciate you for having me on the show today. 

(Bob Woods): sure. Sure. No worries at all. And thank you for joining us and streaming this episode of Making Sales Social.

00:29:18:16 – (Bob Woods): So remember, when you’re out and about this week, be sure to make your sales social.

Outro:

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