Episode 530: To Follow or Not to Follow on LinkedIn

Choosing between clicking “Follow” or “Connect” on LinkedIn directly impacts how you engage prospects and build your network. This episode breaks down the core functional differences between connecting and following, including messaging capabilities, network visibility, and feed preferences. You will learn a strategic approach to following prospects first to stay top-of-mind, trigger natural notifications, and warm up a connection request without coming across as salesy.

Other Episodes

Episode 533: High Quotas Without the Crash with Dr. Sharon Grossman
High achievement in sales often masks an unsustainable personal cost. In this conversation, Bob Woods sits down with psychologist and burnout expert Dr. Sharon Grossman to examine the difference between day-to-day work stress and the chronic depletion that leads to burnout. They break down how cognitive exhaustion impairs client listening, why relying strictly on previous […]
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Episode 532: 10 AI “Tells” to Squash Before You Publish
When you copy and paste raw AI output into your posts, your readers notice. Trust breaks down, and your reputation erodes over time. In this episode, hosts Bob Woods and Stan Robinson Jr. break down the top ten structural patterns and formatting quirks that signal your content was generated by an LLM. They share practical […]
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Episode 531: Sales Navigator Unlocked: Intelligence in Your Workflow
In this episode of Making Sales Social, Brynne Tillman, Bob Woods, and Stan Robinson Jr. discuss the latest updates coming to LinkedIn Sales Navigator. The team breaks down how new CRM integrations and workflow features aim to reduce browser tab overload for sales reps. They share practical advice on using real-time account signals for smarter […]
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