Leverage LinkedIn to Start Sales Conversations on a Consistent Basis… without Being Salesy!
The proven digital sales strategy that thousands of entrepreneurs, coaching, consultants, and sales professionals are leveraging to open new opportunities and close more business.
Here’s what professionals tell us…
- I have thousands of connections but no conversations
- When I ask for conversations from prospects, I get ghosted
- I share content, yet no one engages
- I have not received any referrals through LinkedIn
- Everyone says that I need to use LinkedIn, but I can’t figure out how to do it successfully
– Says everyone who needs more sales
Of course, the question is HOW?
How do you get them to take your call?
Or…better yet… Schedule a Call with YOU?
And therein lies the secret to succeeding on Linkedin…
Getting people so excited to speak with you that they will take your call or even call you.
Here’s what’s broken! Sales people…
- Have profiles that are self-centered resumes
- Connect and immediately pitch
- Connect and never even attempt to start a conversation
- Have no process and are simply performing random acts of social
- Post and ghost, leaving their engagers high and dry
- Share topics they want to talk about, NOT what their prospects want to consume
- Cold call on LinkedIn, showing up as the spammer everyone deletes
- Never leverage their existing connections for referrals
No worries, there is a path forward, one that will open up new sales opportunities on a consistent basis.
In order to succeed on LinkedIn you need to:
- Develop a Value-Centric Profile That Attracts Quality Prospects
- Find and Engage Your Ideal Buyers
- Receive a Consistent Flow of Referrals
- Schedule More Sales Conversations
- Build Trust and Credibility in the Marketplace
- Become the Go-to Subject Matter Expert
- Opens Doors and Close Business
Successful Social Sellers:
- Create a Subject Matter Expert Brand That Attracts Buyers
- Learn Warm Market Prospecting Skills
- Find and Engage with Your Targeted Buyers
- Engage Referral Partners That Lead to Opportunities
- Certificate for Your LinkedIn Profile
This is why we created the 12-Week Linkedin Sales Accelerator
In this easy to follow, guided 12-week accelerator, you will master the essential building blocks needed to become a successful Linkedin social seller who easily schedules more qualified conversations consistently… and without feeling uncomfortable or “salesy”.
Just follow along with our bite-sized daily guided activities, and leverage the simple selling techniques prescribed.
During the 12-weeks, you will be guided through bite-sized daily videos, 3 private one-on-one sessions and access to our 2x a week drop-in coaching clinics. You will master:
- Build a powerful value-centric profile that resonates with your buyers
- Social listening skills that help you understand and connect with your prospects
- A content and engagement strategy that attracts, teaches, and engages your stakeholders
- Engagement techniques that start conversations with your targeted connections
- A referral strategy to use with your clients and network, that is easy to implement and initiates conversations at a higher level of credibility
- How to implement readily-available templates needed to start conversations, in a pre-populated and customizable Chrome extension (so you never have to copy and paste again)
- All the tools you need to schedule meaningful conversations on a consistent basis
This program includes:
BONUS: Member Spotlight
A Social Sales Link Team Member will Live Stream Interview you to showcase your expertise to our community. The video will be available to you and published in the content library for all members to watch, in perpetuity.
Alumni Membership: After 12-weeks, continue the 2x weekly drop-in coaching clinics and full membership benefits for ONLY $97 a month (month to month commitment, cancel anytime)
12-Week LinkedIn Sales Accelerator
With 9 sprints and 139 lessons in your wheelhouse you will attract more targeted buyers and schedule more sales conversations
Five days a week you will receive short videos accompanied by an easy-to-follow playbook for each action step. Meet privately with a Social Sales Link coach 3 times throughout the course to gain personalized feedback and support. Take advantage of the 2x weekly drop-in coaching clinic.
All sales success starts with the right mindset and philosophy; social selling isn’t any different. This approach will help you sell with authenticity, in service to your buyers, and with a high level of credibility.
Before you dive deep into social selling, we must ensure your foundation is solid. We cover the essentials including ensuring your settings and privacy are optimized, providing you with a tour of LinkedIn (including the hidden prospecting gems), and other need to know tips to get you started the right way.
All roads lead back to the profile, and it is essential that sales professionals convert their profile from a resume to a resource! Buyers need to recognize the value you bring immediately.
We will guide you through the daily videos and activities, the one-on-one coaching sessions, and the drop-in coaching clinics, and creating a profile that converts your visitors to connections, and your connections to conversations.
You can’t attract buyers until you really know what matters to them – and you won’t connect either until you make it all about them!
In sprint 4, we will teach you how to learn and understand your buyers, their needs, their industry, and even their customers, so you engage with all of their priorities…not just yours.
Engage with Insights
Becoming a thought leader is about leading others to think differently. In this sprint you will learn how to easily curate, create, and engage on content to start conversations with your targeted audience.
Nurture Your Connections
If you are like most sales professionals you are connected to hundreds, if not thousands of people. You potentially might not even know who they are, or ever had a conversation with them.
In this sprint you will learn how to take an inventory of your connections, identify clients vs. prospects, and referral partners you may have been ignoring. Learn how to re-engage with your connections in meaningful ways that open up new doors and new business opportunities.
Warm Market Prospecting
The best business is always generated from client referrals and networking partners, but asking them is never enough! Leveraging LinkedIn to identify who you want to meet from within your own network is the key to truly mastering LinkedIn for social selling. In this sprint you will learn how to get more referrals on a continuous basis, without being annoying or “salesy”.
In this sprint we bring it all together providing you with the tools you need to develop a daily routine. We discuss the activities that need to be accomplished daily, weekly, and monthly, and recommended a workflow for your success.
LinkedIn tells us that 57% of their traffic is from mobile app, so we thought a sprint on how to use mobile successfully for content and prospecting was a great way to round out this 12-Week LinkedIn Sales Accelerator.
The Social Sales Link program is so simple to follow and easy to implement.
I started conversations with prospects almost immediately and had high-level prospects in much less time than I could have ever imagined. Simply by leveraging my own network I was able to get referrals and permission to name-drop into my targeted prospects.
In addition, Whenever I had a question the Social Sales Link Team was easy to access. The coaching was phenomenal and the Community and networking were an added bonus.
Ultimately, I look at the Social Sales Link community as my sales mastermind, and because the time is so productive, I try to make every single session.
If you are considering this program, all I can say is, do it. It was the best investment I made in my business, and I’m sure it will be for you too.
“Social Sales Link is a game changer! During this pandemic, I closed more than $3 million in sales and doubled my commission by using the tips and techniques I learned from their class and group coaching.
Everything they teach truly makes sense, but most people don’t do it. One of the ways I establish myself as a helpful resource to my clients and prospects is by introducing them to Social Sales Link’s LinkedIn Library.
They think I’m amazing for giving them access to what Social Sales Link has compiled. It’s all about making connections that turn into authentic conversations and relationships. When you do that, you never have to pitch again!”
“I have been working with Brynne for the last 3 weeks. The results have been amazing! I have had 3 first call appointments based off of Brynne’s strategies and they have been the easiest appointments I could imagine. These meetings were with Fortune 500 companies. I know I am just scratching the surface, as we have more time left in the program, but at this point, I can’t recommend Brynne and her strategies highly enough! Best money I have spent on LinkedIn!”
Brynne is an exceptionally knowledgeable, kind, and generous purveyor of Linkedin marketing tips. Her workshops and coaching provide clear, immediately actionable steps to take. Her workshop was one of the very best I’ve ever attended- and I audit training for a living, so I’m very picky! Besides technical tips, Brynne shares her philosophy about how to exist effectively in Linkedin. I’m very impressed with her willingness to share what she knows and strongly recommend that you seek out her workshops or coaching services.
Social Sales Link is the real deal! In a digital age, outreach is so easy to accomplish but so difficult to be effective. Brynne, Bill, and Bob share their wisdom to navigate the challenges sales professionals face in today’s climate. Their training and coaching helped me get in front of new enterprise clients in record time. Thanks, Social Sales Link, and keep teaching people to give first, and use their authentic voice!
Meet Your Master Guides
Meet “LinkedIn Whisperer”: Brynne Tillman
Hi, I’m Brynne!
I’m so happy you’re here. Its great to see you exploring LinkedIn for your sales efforts. I founded Social Sales Link over eight years ago with the goal of helping professionals leverage LinkedIn to start more sales conversations. Over these incredible years, my team and I have developed strategies and tactics that have successfully opened new opportunities and closed business for thousands of people. I have also authored numerous books on LinkedIn and am the co-host of Making Sales Social Podcast.
Here is how I got here:
I started my sales career in 1990, right out of college. As a bored inbound order-taker for a Fortune 1000 company, I began to ask my callers questions about their transactions and why they were purchasing specific products. I learned a lot about our clients’ needs and how they used our solutions. I began to offer more appropriate products for their specific needs, which in many cases had a huge impact on their businesses. By the time I was 24 I was training an entire call center on how to evolve from order takers to a sales solutions team.
I recall sitting across from a client, staring at his overflowing Rolodex, thinking if I could get my hands on it for 20 minutes I could identify who he knew that I wanted to meet, ask for introductions and never have to make another cold call. But in 1992 it wasn’t politically correct to say “Mr. client, can I thumb through your address book”.
Three decades later, that is what we have with LinkedIn. The ability to search and filter our network’s connections, identify who they know that we want a conversation with, and leverage our relationships for introductions, referrals, and permission to name-drop.
And that is just the tip of the iceberg!
There is no better, more effective tool for your sales efforts than Linkedin, especially in today’s remote working environment. And, my team and I are excited to guide you to Master LinkedIn for Social Selling to grow your business.
On a personal note, I live in the Philadelphia suburbs, am married with 5 kids, and am a Bubbie to one amazing grandbaby who brings me incredible joy! I am also a rescue mom to our fabulous and crazy border collie/black lab pup!
I love playing tennis and acrylic pour painting to relax. And, I am a podcast addict… ask me some of my favorites, happy to share my list!
Meet “The Authentic Social Seller”: Bill McCormick
Hi, I’m Bill!
Hi! I’m so glad that you’re looking into learning ways to better use LinkedIn in your sales efforts!
I’m Bill McCormick, The Authentic Social Seller- that means that I really dislike people being fake and phony, on social or in real life!
I started my sales career back in the late 80’s and early 90’s when it was more about the perks you could give your prospective clients rather than the valuable products and services you sold. That was fake and phony to me so I really didn’t do well!
Fast forward to 2013. My wife and I started our own ad specialty business (my wife had been in the industry since 2000) and we needed to find new clients. Because I had some sales experience, can you guess who became the de facto sales person for the company?? Yup, that would be me!
We quickly discovered that LinkedIn was a place that we could find and connect with our ideal clients. At an industry trade show in 2015 a sales trainer was talking about the importance of LinkedIn and I was surprised to discover that in a room of about 150 other salespeople in our industry, I was the only one that was using LinkedIn consistently and had closed sales with those I had connected with- I was on to something.
I began to show people what I was doing and one day a networking friend came up with the idea of launching my own LinkedIn training company selling instructional videos on a website.
As I was preparing to launch that business, one of our promotional product clients reached out to me (they knew I was now also doing LinkedIn training) and asked if I could help their loan officers use LinkedIn more efficiently.
I reached out in a chat group of social sales trainers on LinkedIn (that Brynne had added me to, even though we had never talked) and asked if anyone could help me with pricing and content.
Brynne was the first one to reply, “Let’s talk!”
We had an initial discussion about my company white-labeling her training and a entering into a revenue sharing agreement. That was, until me met in person later that month at the LinkedIn offices in New York City. We were both invited there by LinkedIn to hear about the new Event feature they were just rolling out. As we talked I asked if now that I was using her content, could I put add Social Sales Link to my LinkedIn profile. She replied, “Yeah, you can join our team if you’d like!”
As they say, the rest is history.
The content, strategies and tactics in the 12-Week LinkedIn Sales Accelerator will change the way you look at LinkedIn and social selling. The reason I know this is because these strategies are at the core of the success I’ve had on LinkedIn!
When I’m not working with sales professionals on their LinkedIn and social selling strategy I enjoy spending time with my wife and our five children, two grandchildren and our two Brittany Spaniels.
Meet “The LinkedIn Sherpa”: Bob Woods
Hi, I’m Bob!
Great to see you here and considering either using LinkedIn for your sales efforts, or taking your knowledge of using LinkedIn for sales to new heights! As someone who has been on LinkedIn since literally the beginning, I’ve seen (and have experienced) its power and I know you can utilize it as well. How do I know? Here’s my story:
I was the 74,899th person to join the LinkedIn platform in December 2003 (it launched in May of that year). There were virtual tumbleweeds blowing across my Web browser when I first joined. At that time, I had left journalism and was just starting in business. I just come from covering companies like AOL, CompuServe, Prodigy, and countless other social platforms. I had seen the power of social media with those companies, and immediately saw that there was a “there” there with LinkedIn. I hoped it would grow into something big.
LinkedIn was more than a bit underwhelming way back then. I liken it to “baseball-card collecting,” when people connected just because they knew each other (or more than likely, they didn’t). It did let me keep up with my business contacts, though – especially the ones I had met personally during networking events, trade shows, and so on.
Flash forward to 2007, when I worked at a tech start-up that developed a social and work platform for the commercial real estate industry. Way back then, I taught CRE pros how to use sites like LinkedIn to network and start business conversations. Little did I know back then that I’d be doing the same thing today!
No better, more effective tool for your sales efforts exists than LinkedIn, especially in today’s remote working environment. I’m excited to continue the work I started back in 2007 on the platform that I was one of the first to use in 2003. And the 12-Week LinkedIn Sales Accelerator is the culmination of all that work, experience, and knowledge-gathering.
Personally, I live in Lexington, Kentucky among horses, bourbon, and truly great people. I am married and have two rescue dogs that are spoiled rotten, and we wouldn’t have it any other way. I enjoy reading (lots of reading), watching sports, and enjoying life with my wife and dogs. I do not keep up with the Kardashians, either.
Is the 12-Week LinkedIn Sales Accelerator for me?
If you are an entrepreneur, coach, or sales professional who is ready to leverage LinkedIn to start more conversations, you are in the right place. Our non-salesy approach is perfect for the professional whose business relies on being authentic, entering your buyers’ ecosystem at a high level of credibility, and developing trusted relationships.
*corporate packages and pricing available upon request (Just talk with Brynne)!
What happens once I enroll?
Our entire program is guided, taking the guesswork out of your journey. Once you sign up for the 12-Week LinkedIn Sales Accelerator and the drop-in group coaching, you will log into your learning platform. The first video you see will give you a complete tour highlighting where to find your daily videos, take action (activities), playbook, and other resources. Then, 5 days a week you will receive an email that takes you to that day’s videos and activities. You will also receive an email every 30 days to schedule your private coaching session with one of our Master Social Selling trainers. Plus, you will have access to the twice-weekly coaching sessions right from your dashboard.
How do I take advantage of the 2x weekly drop-in coaching clinic?
Once you sign up for the drop-in coaching clinics you will gain access to all of the sessions inside your learning dashboard. You can add them to your calendar, or login to join. All the sessions are recorded and available on-demand.
How long do I have access to the program?
You can access the videos for 12 months, take action activities and playbook, and access to the coaching clinics during the 12-weeks. Then continue full access to the coaching clinics for just $97 a month (month to month and can cancel anytime)
Is there a money back guarantee?
The Social Sales Link Team has built, what we believe is, the most comprehensive, up-to-date, easy-to-follow program in the industry today. We have had thousands of participants from individuals to Fortune 100 sales professionals leverage our tips, strategies, and processes, to start more conversations on a consistent basis. After completing the entire 12-Week LinkedIn Sales Accelerator and joining the 2x weekly drop-in coaching clinics, if you don’t schedule more sales conversations you can request a refund by emailing email@example.com.
Who can I talk to before I purchase?
How Can I Cancel My Membership?
While we hate to see you go, we hope it is because you have truly Mastered LinkedIn for social selling and are ready to fly on your own. Either way, simply visit https://socialsaleslink.com/goodbye. By the way, you are always welcome back!