Leverage LinkedIn Content as a Non-Creator (Ep 22)
| December 9, 2021
In this episode…
In this episode of Making Sales Social Live, the Social Sales Link team talked about “Five Ways Non-Creators Can Leverage Content for LinkedIn.”
Things you will learn in this episode:
* An easy way to create content for social, even if you are not a writer, is to leverage LinkedIn Live streaming. You can share your thoughts and insights on a topic your buyers would be interested in, or consider interviewing clients and prospects to build deeper relationships while creating great content for others to consume.
* Polls are a great way to create content for LinkedIn. Everyone seems to be publishing polls, though, so make sure yours stand out. First, create a poll that you think will be attractive for your audience to answer. And second, draw interest to your poll by ensuring the top part of it (in the ‘post’ section) captures their interest and by offering data or your opinions. Lastly, always make the last option of the poll “Other (share in comments),” as you want to start conversations in the comments section.
* Curating content means that you’re selecting and presenting information like blogs, articles, pictures, and videos for people to engage with using your professional and/or expert knowledge. Don’t just share someone else’s post or an article from a website without sharing your advice and point of view. This helps you establish thought leadership and credibility with the audience that interacts with the post.
Connect with Brynne, Bill, and Bob on LinkedIn or you can also visit our LinkedIn page to watch this episode again and get daily tips from the Social Sales Link team!