Meet Our “Influencer of the Week,” Sky Cassidy!
| July 18, 2023
Sky Cassidy, CEO of MountainTop Data
Nominated by: Wendy Weiss
Sky Cassidy is the CEO of MountainTop Data, a provider of marketing database services for B2B companies. In his position as CEO, Sky oversees the daily operations, including marketing and product development of the company. Additionally, he is also the host of the If You Market Podcast.
Connect with Sky on LinkedIn, follow him on Twitter, or visit his website to learn more about his work. You may also listen to their podcast here.
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Sky’s Insights
Don’t sell snow to Eskimos – that’s not sales, it’s a con. Sell a product that solves problems, find people that have that problem, and offer it to them.
Also, stop saying you saw my website and it’s great, but you have some ideas about how it could be better.
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