What Conversations Do You Want With Prospects

The Social Sales Link Team | July 2, 2020

Video transcript: What conversations do you want to have with prospects?

What you want to do is have resourcing conversations. You want to provide insight and knowledge you don’t want to pitch.

Because as soon as you start pitching, they’re out the door. They’re hitting the delete button, they’re disconnecting with you from LinkedIn, you want to provide value and insight around your solution. 

And also, we come back to talking about the challenge that your clients face around the challenges that you know they face. 

So that when they read that, especially if it’s a written conversation, that they come away going, Wow, I never knew that before like. 

“This person gets it, I want this person to help me.” 

That’s where you want to lead to, you want to lead to the point where they’re like, “I can’t do without this solution.”

Related Posts

The LABEL Method: How To Use LinkedIn And AI To Walk Into Every Call Prepared
Brynne Tillman | July 10, 2026
LinkedIn and AI are a perfect pair, and nowhere is that more true than in pre-call planning. There's a mountain of publicly available information sitting right there on someone's profile, and if you're not using it before a discovery call or a first sales conversation, you're leaving the easiest kind of preparation on the table.
Read More
Are You a Resource or a Resource Dump? How to Stop Adding Noise on LinkedIn and Start Adding Value
The Social Sales Link Team | June 9, 2026
Most people on LinkedIn think they are adding value. They share articles. They tag connections in posts. They drop AI-generated content into the feed at 9 a.m. and call it a strategy. But there is a difference between being a resource and being a resource dump. And your audience already knows which one you are.
Read More
Is LinkedIn Sales Navigator Worth the Money? Here’s How to Know Before You Buy
The Social Sales Link Team | May 13, 2026
Sales Navigator is genuinely one of the best prospecting tools available for B2B sales. But it rewards preparation. It rewards consistency. And it rewards people who know exactly who they're trying to reach before they ever open the app. So before we talk about features, let's talk about fit.
Read More