Video transcript: What conversations do you want to have with prospects?
What you want to do is have resourcing conversations. You want to provide insight and knowledge you don’t want to pitch.
Because as soon as you start pitching, they’re out the door. They’re hitting the delete button, they’re disconnecting with you from LinkedIn, you want to provide value and insight around your solution.
And also, we come back to talking about the challenge that your clients face around the challenges that you know they face.
So that when they read that, especially if it’s a written conversation, that they come away going, Wow, I never knew that before like.
“This person gets it, I want this person to help me.”
That’s where you want to lead to, you want to lead to the point where they’re like, “I can’t do without this solution.”