Meet Our “Influencer of the Week,” Alison Edgar MBE!
| October 11, 2022
Alison Edgar MBE, The “Entrepreneur’s Godmother” and Author of “SMASH IT! The Art of Getting What You Want” Book
Nominated by: Tony Morris
Alison Edgar, also known as the “Entrepreneur’s Godmother” to many of the world’s most successful entrepreneurs, brings a matchless amalgamation of out-of-the-box thinking, insight, and knowledge to organizations of all sizes. Starting her business at 46, Alison was in the shoes of the delegates for most of her life. In a world full of conference speakers, she is a relatable figure for audiences around the globe, providing them with lasting impact and inspiration. She is a twice best-selling dyslexic author who champions that no barrier should hold you back from achieving your goals—be it age, race, gender, or disability.
Connect with Alison on LinkedIn, Twitter, Youtube, Instagram, or through her website.
Alison’s Insights
Sales is like learning how to play golf! How so?
1. You have to want to, because if you don’t want to, you never will. You have a choice–to whine and moan or to do something about it.
2. Take specialist advice at the start of your journey, get professional help to teach you. Otherwise, you will start with self-taught bad habits, and will never reach your peak.
3. Learn sales methodology and techniques. I genuinely believe when it’s delivered correctly sales and customer service are EXACTLY the same thing. I teach my 4 key pillar areas of sales, behaviours, sales process, sales strategy, and confidence. This gives a firm structure and teaches you the rules of sales.
4. Practice, practice, practice and practice again!! Human nature teaches us we love things we are good at, and the only way to get good is by doing things over and over again. You don’t become a professional at anything without practicing every day.
5. Embrace the rejections, don’t fear them. In the words of my buddy Will King the CEO of King of Shaves, “a no is not a no, it’s a no at this time”. Sales is a numbers game and for every no, you are one closer to a yes.
6. Mindset, if you don’t believe you can sell you won’t be able to sell. Have confidence in your products and services, if you don’t your customers won’t buy. If you need to make improvements, go and do it, then come back with gusto ready to hit the market.
7. Don’t ignore the problem, hating it will not make it go away. Sales are the lifeblood of any business. If you don’t sell you don’t have a business. Poor sales and cash flow are the main reasons businesses fail. Take action before it’s too late.
8. Always look for new ways. Marketing is evolving every day, use social media to raise your brand awareness and generate inquiries from people who are aware of your company. This makes converting them to customers easier. Embrace it. Enjoy it! Closing a sale is an adrenaline rush, and everyone needs that in their life. Happy Selling!
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