Meet Our “Influencer of the Week,” Betsy Kauffman!
| November 29, 2022
Betsy Kauffman, TED Speaker and CEO of Cross Impact Coaching
Nominated by: Tiffany Neuman
Betsy Kauffman is a globally recognized leadership and organizational agility consultant with over 20 years of experience working in Fortune 500 companies. Her company, Cross Impact Coaching, is an organizational design firm focused on working with companies to help them solve the big problems impeding them from achieving agility, collaboration, alignment, and innovation. Betsy’s TED talk has reached over 1.5 million views.
Connect with Betsy on LinkedIn, Youtube, Instagram, or through her website
Betsy’s Insights
Authenticity on social media goes a long way toward building an engaged audience. Above all, people need to see that you believe in your business and are true to your values. Your audience wants to feel seen and heard, connected to you and your business. Show up as your whole authentic self, tell your story, and explain why you do what you do. You may not have the most followers, but you will have the most loyal clients.
This is also the key to building a strong network and community online. With so many of us still working remotely, it can be tough to form real connections. Being your authentic self allows people to relax and engage you from a place of vulnerability. There is a chronic lack of professional support in the current corporate climate, especially for women. As humans, we need to feel connected; we need to know we are part of something larger and more important than ourselves. Authenticity fosters this level of connection by encouraging sharing and providing a feeling of being valued. Show up. Be yourself. Find your people.
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