Making Sales Social Live Episode # 58 – Turn a Cold Prospect Into a Warm Connection

The Social Sales Link Team | October 13, 2022

Watch On-Demand Here

In this episode…

The team at Social Sales Link tackles the philosophy and mindset behind something that all salespeople want — turning cold prospects into warm conversations.

Watch as Brynne and Bob stress the importance of bringing value to earn the right to a conversation and detaching yourself from the sale. Discover why you don’t want to have “commission breath” and how it can affect your chances of getting that warm conversation.

You’ll also learn why it pays to do everything in your own voice and other strategies you can implement.

Connect with Brynne and Bob on LinkedIn or you can also visit our LinkedIn page to watch this episode again and get daily tips from the Social Sales Link team!

 

Things you will learn in this episode:

As sales pros, we should communicate with prospects authentically and in our own voice. You need to detach from what your prospect is worth to you and attach to what you’re worth to the prospect. We should bring value, be a resource, and positively impact our prospects. Your mindset should be “value, value, value,” not sales conversation, closing, and commission.

linkedin training, linkedin sales training, sales navigator training

 

Join our FREE Content Library and gain immediate access to our vault of LinkedIn training content. Get your daily dose of LinkedIn sales training or Sales Navigator training, with various webinars, videos, podcasts, and ebooks to choose from. We’re always publishing new content!

Check out previous Making Sales Social Live episodes

Related Posts

The LABEL Method: How To Use LinkedIn And AI To Walk Into Every Call Prepared
Brynne Tillman | July 10, 2026
LinkedIn and AI are a perfect pair, and nowhere is that more true than in pre-call planning. There's a mountain of publicly available information sitting right there on someone's profile, and if you're not using it before a discovery call or a first sales conversation, you're leaving the easiest kind of preparation on the table.
Read More
Are You a Resource or a Resource Dump? How to Stop Adding Noise on LinkedIn and Start Adding Value
The Social Sales Link Team | June 9, 2026
Most people on LinkedIn think they are adding value. They share articles. They tag connections in posts. They drop AI-generated content into the feed at 9 a.m. and call it a strategy. But there is a difference between being a resource and being a resource dump. And your audience already knows which one you are.
Read More
Is LinkedIn Sales Navigator Worth the Money? Here’s How to Know Before You Buy
The Social Sales Link Team | May 13, 2026
Sales Navigator is genuinely one of the best prospecting tools available for B2B sales. But it rewards preparation. It rewards consistency. And it rewards people who know exactly who they're trying to reach before they ever open the app. So before we talk about features, let's talk about fit.
Read More