Meet Our “Influencer of the Week,” Emma Tessler!
| March 7, 2023
Emma Tessler, Founder and CEO of Ninety Five Media
Nominated by: Bob Woods
Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. With 8 years of marketing experience under her belt, Emma helps brands connect with ideal clients, build community, and convert audience members into paying customers through social media marketing.
Connect with Emma on LinkedIn, and follow her on Instagram. Visit her website to learn more about what she does, or listen to her Podcast. They also have a FREE course you can join, Master Your Marketing, where you can learn how to create content that converts (including video!) in less than 30 minutes each day.
Emma’s Insights
Start creating short-form video content to build an effective sales strategy and see results from your Social Media Marketing. As difficult as it may feel to get started, video content will get your business seen 3x faster and to a wider audience than photo content today. Start small and build from there – create a schedule for yourself where you batch record 3 videos in one day and space them out in your content calendar for the week ahead. I recommend that 50% or more of your content on the major platforms (Instagram, Facebook, LinkedIn) is video content.
For ideas on what to create, look at others in your space and consider how you can create similar content that feels more authentic to you. Don’t worry about being “original.” Utilize “trending audios” on platforms such as Instagram and TikTok, where the algorithm, quite literally, tells you which kind of videos it’s currently pushing to the masses. That is a surefire way to make your life easier while expanding your brand reach. Whether this is your first time recording a short-form video or you feel like a veteran, once you get strategic about the KIND of videos you share, you will begin converting your audience faster than ever.
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