The Follow – A Softer Way of Starting Sales Conversations on LinkedIn
Connect. Connect. Connect. It’s a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach out to others on the platform–especially people we don’t know. There is a...LinkedIn Year in Review – 2020
The year 2020 is almost in our collective rear-view mirrors. It’s been a… different… year, that’s for sure. LinkedIn usage, though, has spiked throughout our COVID-19 year, and with good reason. After all, with seemingly everything moving...Measure Your ROI from Your LinkedIn Efforts
To many salespeople, sales managers, etc., measuring the return on investment (ROI) from LinkedIn is like measuring the actual number of snowflakes that hit the ground during a snowstorm: impossible to do, so why even try? Very, very few things are truly immeasurable,...Add Your Voice (and Message) to Your LinkedIn Profile
You might have wondered lately why a “speaker” icon appears to the right of some people’s names in their LinkedIn profile. If you’ve been curious enough, you may have even clicked on the icon. After clicking, you probably heard the...What and When to Share on LinkedIn
As LinkedIn strategists, we’re often — very often — asked: When is the best time to post to LinkedIn? While this is a legitimate question, there’s a bigger idea that many people miss: It’s the “what to share” angle that’s more important than the time at...
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