Measure Your ROI from Your LinkedIn Efforts

To many salespeople, sales managers, etc., measuring the return on investment (ROI) from LinkedIn is like measuring the actual number of snowflakes that hit the ground during a snowstorm: impossible to do, so why even try? Very, very few things are truly immeasurable,...

What and When to Share on LinkedIn

As LinkedIn strategists, we’re often — very often — asked: When is the best time to post to LinkedIn? While this is a legitimate question, there’s a bigger idea that many people miss: It’s the “what to share” angle that’s more important than the time at...

3 Common LinkedIn Mistakes You’re Probably Making

LinkedIn launched in May of 2003. That means it’s 18 years old. Like with any child, it’s had fits and starts while growing up. One of the aspects LinkedIn advocates is self-promotion (like a lot of teens who access social media nowadays). That’s...