How is LinkedIn Like a Gym Membership?

I can remember talking toa potential client about helping them use LinkedIn in their businessdevelopment efforts. The reply was something like, “Oh, we’re paying LinkedInto train us.” Now, the last thing I wantyou to think is that I’m trashing LinkedIn. Without them,...

Springtime is LinkedIn Building Time

It’s springtime, which means two things. One, the weather is getting warmer. Two, summer is next up on the calendar. While we’re enjoying the springtime weather, for many salespeople summer signals the start of the “summer doldrums.” A lot of...

The Four Acts of LinkedIn

When I talk to most people about LinkedIn, I get a pretty consistent response.  Everyone gives some version of, “I have a profile, but I don’t use it much” or “Why should I be on LinkedIn, I’ve got a job” or “I have no idea how to use it”. There’s a very old...