Meet our ‘Influencer of the Week’, Carson Heady!

Carson Heady, Best-Selling Author and Director of Health Solutions – U.S. Health & Life Sciences at Microsoft

Carson Heady is the best-selling author of the 4-book “Birth of a Salesman” series and an 8-time CEO/President’s Club winner across 6 sales and leadership roles at AT&T and Microsoft. He has been recognized as the #1 social seller globally at Microsoft and currently serves as a Sales Director for Microsoft Health & Life Sciences. He lives in St. Louis, MO, with his wife Amy and daughters Madison, Sidonia, and Charlotte.

Connect with Carson on LinkedIn, Twitter, Instagram, Youtube, or through his website.

Carson’s Insights

You win with social by best understanding how it creates relationships and helps you stay top of mind. You can control the quality of messaging, the quantity of outreach, and consistency in the execution of the process over time. Each gives you a better probability of success. Social unlocks doors you could not get into otherwise, and it’s what you do once you’re there that’s just as important – build ways to continually engage over time, like newsletters or webinars. Utilize social tools and industry knowledge to engage and start relationships, plus find ways to stay top of mind over time and – like you cannot water your garden just once – schedule an intentional time to prospect and invest in relationships (with social posts, messages, video and building a community around what you do) to optimize all potential connection points and touches.