How is LinkedIn Like a Gym Membership?

I can remember talking to a potential client about helping them use LinkedIn in their business development efforts. The reply was something like, “Oh, we’re paying LinkedIn to train us.” Now, the last thing I want you to think is that I’m trashing LinkedIn. Without...

LinkedIn Stories: Three Things to Know

If you haven’t heard, LinkedIn is testing a “Stories”-like addition to its mobile app (here’s a TechCrunch piece that fully explains it). It’s actually for college students only (as of now) and is being called “Student Voices.” But the TechCrunch piece says LinkedIn...

What Sales Pros Need in Their LinkedIn Profiles

Most people who are on LinkedIn have profiles that mirror their resumes. Their profiles might include some kind of photo of them, a headline that contains their current title and company, and content that’s focused on their accomplishments. For most people… that’s...