In this episode…
Our beloved hosts Brynne Tillman and Bob Woods are back together to delve into permission-based selling. Listen as they share with the audience why it’s an elevated way of initiating more sales conversations.
Stay tuned as they answer various questions from the audience, such as whether it’s okay to use permission-based selling when you’re reaching out for the first time. Hear them discuss tactics on social selling and a particular study they conducted about the effectiveness of having a permission-based sales approach.
Things you will learn in this episode:
Cold calling is always a hot-button topic in sales. We like “permission-based selling,” which takes the pushy, salesy elements entirely out of the top-of-the-funnel acquisition process so you can start more sales conversations more efficiently and at a much higher level. You can even integrate permission-based selling into cold calling!
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