How is LinkedIn Like a Gym Membership?

by | Apr 17, 2019 | Profile

I can remember talking to a potential client about helping them use LinkedIn in their business development efforts. The reply was something like, “Oh, we’re paying LinkedIn to train us.” Now, the last thing I want you to think is that I’m trashing LinkedIn. Without...

Springtime is LinkedIn Building Time

by | Apr 9, 2019 | Nurture

It’s springtime, which means two things. One, the weather is getting warmer. Two, summer is next up on the calendar. While we’re enjoying the springtime weather, for many salespeople summer signals the start of the “summer doldrums.” A lot of...

5 Myths of Social Selling

by | Mar 20, 2019 | Nurture

Do you know what social selling is?  It’s a moving target, I’m afraid.  In our current technology-rich world, many times new technology — and the ways we use that technology — out-pace definitions as well as standardized uses of said technology....

Trade Show & Convention Success with LinkedIn

by | Mar 6, 2019 | Nurture

Preparing for a trade show, convention or conference? I’m betting that LinkedIn isn’t very high on your to-do list. Here’s the thing, though. You can use LinkedIn effectively to amp up your sales-related activity at these events, to the point where...

The Four Acts of LinkedIn

by | Feb 13, 2019 | Nurture

When I talk to most people about LinkedIn, I get a pretty consistent response.  Everyone gives some version of, “I have a profile, but I don’t use it much” or “Why should I be on LinkedIn, I’ve got a job” or “I have no idea how to use it”. There’s a very old...

LinkedIn for Real Estate Agents? Absolutely!

by | Feb 5, 2019 | Nurture

In all of the articles I’ve read about using social media in the real estate business – be it residential or commercial – one network that’s not really discussed a lot is LinkedIn. It should be. In fact, it should be a big part of a real estate agent’s or broker’s...