Creating Original Content on LinkedIn

Leveraging #LinkedIn for #SocialSelling is vital to all business development professionals. In fact, LinkedIn is now the primary way they engage with buyers today.While much of the business is generated is through #referrals from clients and networking partners, it is...

The LinkedIn Long Game: Content and Engagement

Two weeks ago we looked at the “LinkedIn Short Game” all centered around finding new clients.  The term ‘short game’ comes from the idea of fast results, using the search feature on LinkedIn to find new prospects and identify who in our network can help make...

How is LinkedIn Like a Gym Membership?

I can remember talking to a potential client about helping them use LinkedIn in their business development efforts. The reply was something like, “Oh, we’re paying LinkedIn to train us.” Now, the last thing I want you to think is that I’m trashing LinkedIn. Without...