On LinkedIn, It’s NOT About You – If You’re in Sales

by | Jan 20, 2021 | Nurture

For many people, LinkedIn is a way for them to promote themselves as they look to bolster their careers or look for new jobs… especially nowadays. And for that group, LinkedIn can work very well. As a salesperson, though, you’re not looking to bolster yourself in that...

LinkedIn Year in Review – 2020

by | Dec 15, 2020 | Profile

The year 2020 is almost in our collective rear-view mirrors. It’s been a… different… year, that’s for sure. LinkedIn usage, though, has spiked throughout our COVID-19 year, and with good reason. After all, with seemingly everything moving...

Measure Your ROI from Your LinkedIn Efforts

by | Nov 2, 2020 | Sales Navigator

To many salespeople, sales managers, etc., measuring the return on investment (ROI) from LinkedIn is like measuring the actual number of snowflakes that hit the ground during a snowstorm: impossible to do, so why even try? Very, very few things are truly immeasurable,...

What and When to Share on LinkedIn

by | Aug 31, 2020 | Nurture

As LinkedIn strategists, we’re often — very often — asked: When is the best time to post to LinkedIn? While this is a legitimate question, there’s a bigger idea that many people miss: It’s the “what to share” angle that’s more important than the time at...