Blog

For sales professionals, positioning yourself at the center of this overlap is how you become essential vital to your clients’ success. Let’s break down this framework and explore how leveraging platforms like LinkedIn and AI tools can enhance your approach to delivering tailored solutions.

SWIFT (Sales – What's In It For Them) is Social Sales Link’s play on WIIFM except that it delivers personalized and value-driven content tailored to the buyer's specific needs and pain points. Instead of focusing on the features of a product or service, SWIFT centers on the benefits and outcomes that matter most to the prospect.

LinkedIn has progressed from a professional networking site into a powerful platform for sales prospecting and lead generation. Its diverse features enable businesses to connect with potential clients in innovative ways. This guide covers various LinkedIn sales campaign strategies, providing in-depth insights into each method.

Setting up LinkedIn Sales Navigator is more involved than simply opening a LinkedIn account, but it is worth the effort. Here’s a step-by-step guide to get you started.

This blog lists all the Sales Navigator industries options alphabetically to make finding the people you are looking for easier.

On this episode of Making Sales Social LIVE, LinkedIn Whisperer Brynne Tillman and LinkedIn Sherpa Bob Woods tackle a crucial topic: How to Spot a Fake LinkedIn Profile or a LinkedIn Catfish. Read on to learn more.