Social Sales Link Blog
The Follow – A Softer Way of Starting Sales Conversations on LinkedIn
Connect. Connect. Connect. It's a mantra we all feel like we should be following to successfully conduct business on LinkedIn. Yet it can be very uncomfortable for people to reach out to others on the platform–especially people we don't know. There is a way around...
What and When to Share on LinkedIn
As LinkedIn strategists, we’re often -- very often -- asked: When is the best time to post to LinkedIn? While this is a legitimate question, there’s a bigger idea that many people miss: It’s the “what to share” angle that’s more important than the time at which they...
The Referral Hack to Your Top 20 List on LinkedIn
If you are in a business development role, chances are you have a top 20, 50, or even 100 list of target accounts. And, if you have been in business a while, you know the best way to get into a company is through a referral - but they are rarely easy to come by…...
LinkedIn’s Sales Navigator Rocks. Here’s Why.
While we won't be seeing any raucous concerts (like the one pictured above) any time soon, we at Social Sales Link do teach -- and use ourselves every day -- a product that we think has already achieved rock-star status. That product? LinkedIn's Sales Navigator. So...
eBook: Using the LinkedIn Extension for Chrome
Help reduce LinkedIn FOMO with this nifty little Chrome extension. And it was built by LinkedIn, so no worries about naughty third-party actors accessing your LinkedIn stuff!
eBook: Converting Connections to Conversations
Your LinkedIn Profile: From a Resume to Resource
VIDEO TRANSCRIPT: So it starts with your profile from a resume to a resource. The goal of your profile needs to resonate with your buyer, they have to immediately say, yes, they work with people like me, they, they'll work with me. You need to create curiosity. This...
Your LinkedIn Summary
Video Transcription: Summary: For Most, the summary is about me, my achievements, all the great things I've ever done, my mission, my passion, my years in business, all that belongs in your experience. About summary is your gift. This is more like a blog post, where...
LinkedIn: Know Who You Want To Talk to And What You Want To Say
Video transcription: Know who you want to talk to and what you want to say. This is really important, because, especially now with the situation we're in, in some industries, because sales are so low, if you ask them, Hey, so who's your ideal client? Anybody? Anybody...
Understanding Your LinkedIn Network
Video transcript: So most of you understand, there are different people that we want to have conversations with. First degree connections. What first degree connections do we want to have conversations with? And our second degree connections are our friends of...
LinkedIn: What Conversations Do You Want With Clients?
Video transcription: What conversations do you want to have with your clients? So we're going to break down the conversations with each of these folks. The first conversation, MORE BUSINESS. If they're an existing client, what other business, in their department,...
What Conversations Do You Want With Prospects
Video transcript: What conversations do you want to have with prospects? What you want to do is have resourcing conversations. You want to provide insight and knowledge you don't want to pitch. Because as soon as you start pitching, they're out the door. They're...