Blog
Springtime is LinkedIn Building Time
| April 9, 2019
It’s springtime, which means two things. One, the weather is getting warmer. Two, summer is next up on the calendar. While we’re enjoying the springtime weather, for many salespeople summer signals the start of the “summer doldrums.” A lot of people, especially the people they want to get a hold of, are on vacation in […]
Optimize LinkedIn for Sales Pre-Call Planning
| April 4, 2019
Your buyers are researching solutions. They spend hours Googling and searching the web prior to any conversation they have with you, and they expect that you are doing the same due diligence on them. The questions I hear most often are “What and Where do I find information that can help me on my sales calls?” Here’s how […]
Name Dropping Your Client on LinkedIn… the Right Way
| March 27, 2019
Name dropping? That can be dangerous – but not if you do it the right way! I talk a lot about utilizing LinkedIn to identify who you know that knows who you want to know and position yourself to get introduced. There is nothing more powerful than an introduction from a happy client. And, LinkedIn […]
The Four Acts of LinkedIn
| February 13, 2019
When I talk to most people about LinkedIn, I get a pretty consistent response. Everyone gives some version of, “I have a profile, but I don’t use it much” or “Why should I be on LinkedIn, I’ve got a job” or “I have no idea how to use it”. There’s a very old saying that […]