by Brynne Tillman | Apr 4, 2019 | Nurture
Your buyers are researching solutions. They spend hours Googling and searching the web prior to any conversation they have with you, and they expect that you are doing the same due diligence on them. The questions I hear most often are...
by Brynne Tillman | Mar 27, 2019 | Nurture
Name dropping? That can be dangerous – but not if you do it the right way! I talk a lot about utilizing LinkedIn to identify who you know that knows who you want to know and position yourself to get introduced. There is nothing more powerful than an introduction...
by Bill Mccormick | Mar 20, 2019 | Nurture
Do you know what social selling is? It’s a moving target, I’m afraid. In our current technology-rich world, many times new technology — and the ways we use that technology — out-pace definitions as well as standardized uses of said technology....
by SallyJoLaMont | Mar 14, 2019 | Nurture
After reading the insightful article written by Jay McBain in the Channel Executive Magazine, it appears that the traditional “partner-centric ecosystem” sales model is becoming outdated. Today, “there is no account ownership.” Instead, there...
by Bill Mccormick | Mar 6, 2019 | Nurture
Preparing for a trade show, convention or conference? I’m betting that LinkedIn isn’t very high on your to-do list. Here’s the thing, though. You can use LinkedIn effectively to amp up your sales-related activity at these events, to the point where...
by Bill Mccormick | Feb 13, 2019 | Nurture
When I talk to most people about LinkedIn, I get a pretty consistent response. Everyone gives some version of, “I have a profile, but I don’t use it much” or “Why should I be on LinkedIn, I’ve got a job” or “I have no idea how to use it”. There’s a very old...
by Bill Mccormick | Feb 5, 2019 | Nurture
In all of the articles I’ve read about using social media in the real estate business – be it residential or commercial – one network that’s not really discussed a lot is LinkedIn. It should be. In fact, it should be a big part of a real estate agent’s or broker’s...
by Bill Mccormick | Jan 24, 2019 | Nurture
If you’re like me and you attend a decent number of networking events, you probably make sure you load yourself up with your business cards. You likely take your mobile phone or device with you as well. Did you know that your phone can be as valuable, if not more so,...
by Brynne Tillman | Jan 18, 2019 | Nurture
Most of us network. Whether it is going to Chamber meetings or meet-ups, meeting for coffee with centers of influence, or hopping on calls with potential referral partners, investing time in networking is foundational to our business development efforts. That said,...
Recent Comments