Blog
How Many Voicemail Messages Did You Leave on LinkedIn Today?
April 24, 2019
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Yes, voice messaging…on LinkedIn – you read it correctly. While it is only available to your 1st-degree network, it is a great way to re-engage with all of those connections you have been ignoring. LinkedIn’s primary mobile app is offering all kinds of cool features to get on your connection’s radar. Voicemail, video messaging and […]
How is LinkedIn Like a Gym Membership?
April 17, 2019
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I can remember talking to a potential client about helping them use LinkedIn in their business development efforts. The reply was something like, “Oh, we’re paying LinkedIn to train us.” Now, the last thing I want you to think is that I’m trashing LinkedIn. Without them, we’d all be in serious trouble. But I knew […]
Springtime is LinkedIn Building Time
April 9, 2019
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It’s springtime, which means two things. One, the weather is getting warmer. Two, summer is next up on the calendar. While we’re enjoying the springtime weather, for many salespeople summer signals the start of the “summer doldrums.” A lot of people, especially the people they want to get a hold of, are on vacation in […]
Optimize LinkedIn for Sales Pre-Call Planning
April 4, 2019
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Your buyers are researching solutions. They spend hours Googling and searching the web prior to any conversation they have with you, and they expect that you are doing the same due diligence on them. The questions I hear most often are “What and Where do I find information that can help me on my sales calls?” Here’s how […]
Name Dropping Your Client on LinkedIn… the Right Way
March 27, 2019
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Name dropping? That can be dangerous – but not if you do it the right way! I talk a lot about utilizing LinkedIn to identify who you know that knows who you want to know and position yourself to get introduced. There is nothing more powerful than an introduction from a happy client. And, LinkedIn […]
5 Myths of Social Selling
March 20, 2019
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Do you know what social selling is? It’s a moving target, I’m afraid. In our current technology-rich world, many times new technology — and the ways we use that technology — out-pace definitions as well as standardized uses of said technology. One modern-day example is text messaging. My guess is you, like many people, send […]