What and When to Share on LinkedIn

As LinkedIn strategists, we’re often — very often — asked: When is the best time to post to LinkedIn? While this is a legitimate question, there’s a bigger idea that many people miss: It’s the “what to share” angle that’s more important than the time at...

Understanding Your LinkedIn Network

Video transcript: So most of you understand, there are different people that we want to have conversations with.  First degree connections. What first degree connections do we want to have conversations with? And our second degree connections are our friends of...

Who Do You Want a Conversation With?

Video transcript: Who do you want a conversation with? Current clients. So I know that you think this should start conversations, not just the client, the person who signed your contract or the one person inside of the company. But you want to get to know you want to...

Using LinkedIn To Start Conversations

Video transcript: So, you know, we have for years and years and years and years now I’ve had a decade of training LinkedIn for social selling for sales.  And recently we really defined what is social selling more than a platform more than but deeply embedded is...