The Four Acts of LinkedIn

When I talk to most people about LinkedIn, I get a pretty consistent response.  Everyone gives some version of, “I have a profile, but I don’t use it much” or “Why should I be on LinkedIn, I’ve got a job” or “I have no idea how to use it”. There’s a very old...

Mobilize Your Networking with LinkedIn

If you’re like me and you attend a decent number of networking events, you probably make sure you load yourself up with your business cards. You likely take your mobile phone or device with you as well. Did you know that your phone can be as valuable, if not more so,...

Attract, Teach & Engage with LinkedIn

“By 2020, 30% of B2B transactions will be influenced by LinkedIn”- quote from Gartner’s October Sales Conference. That is, on the surface, a very broad quote.  I mean what does ‘influenced’ mean?  Well, I think as long as we’re talking in broad terms we can say...

LinkedIn Stories: Three Things to Know

If you haven’t heard, LinkedIn is testing a “Stories”-like addition to its mobile app (here’s a TechCrunch piece that fully explains it). It’s actually for college students only (as of now) and is being called “Student Voices.” But the TechCrunch piece says LinkedIn...