by Brynne Tillman | Oct 22, 2017 | Nurture
Are you looking for a way to learn more about your target audience? Creating buyer personas will reveal vital information about your ideal client—information you can then use to find more prospects just like them. But building your typical buyer persona for marketing...
by Brynne Tillman | Oct 8, 2017 | Nurture
Stop the random acts of social selling—Use sales KPIs to measure your team’s success. There’s a lot of truth in the old saying, “You Can’t Manage What You Can’t Measure.” The use of Key Performance Indicators (KPIs) is vital to the success of most sales activities,...
by Brynne Tillman | Oct 1, 2017 | Nurture
When leveraging LinkedIn for business development, we use our personal accounts to reach out to our networks. LinkedIn company pages are quite different, and not as dynamic as, say, Facebook, and so they’re completely underutilized. But company pages have many...
by Brynne Tillman | Apr 17, 2017 | Nurture
If you agree that your network is your net worth, it might make sense for you to back them up every once in a while. Although there are a few extra steps with the New LinkedIn, the new changes allows you to back-up much of your activity and profile content as well as...
by Brynne Tillman | Apr 6, 2017 | Nurture
The ability to make new meaningful connections on LinkedIn is certainly one of the most powerful features of this dynamic tool. In October of 2014 we ran the first LinkedIn Challenge and had over 80 introductions made. I am on a mission to have 1000s of people...
by Brynne Tillman | Mar 15, 2017 | Nurture
Your buyers are researching solutions. They spend hours Googling and searching the web prior to any conversation they have with you, and they expect that you are doing the same due diligence on them. The questions I hear most often are “What and Where do I find...
by Brynne Tillman | Feb 21, 2017 | Nurture
Is Your Job Description on the New LinkedIn Costing You Opportunities? With the new LinkedIn rollout, your job description has never been more vital to your online presence. When your reader begins to scroll down your profile on the desktop, the Experience...
by Brynne Tillman | Sep 17, 2016 | Nurture
Learn how to find your ideal buyers on LinkedIn Developing targeted search strings for LinkedIn.com (the free version) is foundational when leveraging LinkedIn for prospecting. Search strings (originally called Boolean Search) is a mathematical formula that...
by Brynne Tillman | Sep 12, 2016 | Nurture
Boolean searching is built on a method of symbolic logic developed by George Boole, a 19th century English mathematician. #Boolean searches allow you to combine words and phrases using the words AND, OR, NOT (known as Boolean operators) to limit, broaden,...
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