by Brynne Tillman | Mar 13, 2018 | Sales Navigator
Account Based Sales and Account Based Marketing are hot topics lately, but there’s a lot of variation in how people define them. I’ve identified three different tiers that fall under the umbrella of ABS/ABM, according to the many sales reps I talk to every day. The...
by Brynne Tillman | Feb 16, 2018 | Nurture
The conversation around the Modern Buyer and the Modern Seller is a new one and one that has many confused. Sales professionals and trainers alike are taking a stab at various definitions, but few build a complete picture. As a Social Selling trainer, my job is to...
by Brynne Tillman | Jan 18, 2018 | Profile
Do you want to create more conversations with people who author, share and engage on targeted content on LinkedIn? If you’re looking to start conversations with like-minded professionals interested in specific topics, you’ll most likely find them on LinkedIn. But how?...
by Brynne Tillman | Nov 27, 2017 | Profile
Are Buyers Finding Your LinkedIn Profile When Searching for Your Products and Services? Getting discovered by your prospective buyer during the research phase of the buyer’s journey is one of the best ways to start a sales conversation. That’s where SEO in your...
by Brynne Tillman | Oct 22, 2017 | Nurture
Are you looking for a way to learn more about your target audience? Creating buyer personas will reveal vital information about your ideal client—information you can then use to find more prospects just like them. But building your typical buyer persona for marketing...
by Brynne Tillman | Oct 15, 2017 | Sales Navigator
Sales Navigator is arguably the most powerful sales tool available – but most teams are underutilizing it. We are seeing only about 20-30% adoption, on average, in our clients, and even many of the power users are not maximizing the incredible potential LinkedIn Sales...
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