Blog

Your Prospects Don’t Care About You, So Make Your LinkedIn Profile About Them!
Brynne Tillman |
You are welcome to push back, disagree and share your opinion in comments, because what I am about to say may be just a bit controversial… if you are in sales, your LinkedIn profile is NOT about you. It is about how you help your clients. In fact it is about how you help your reader. We […]
How Many Leads Did LinkedIn Send You Today?
Brynne Tillman |
If you are in business development I would bet your number one challenge is leads…finding enough of the right people that are willing to take your call. LinkedIn has made this a lot easier than traditional cold calling, and one feature that has revolutionized filling the pipeline is LinkedIn’s Advanced and Saved Search capability. Imagine, […]
3 Winning LinkedIn Daily Activities for Sales Professionals
Brynne Tillman |
There are so many amazing features on LinkedIn that sometimes it is hard to determine how to prioritize your activities and what to do that will be most productive. At minimum, there are 3 very effective activities that all B2B sales professional should do every day: 1. Look at “who’s viewed your profile” this is caller […]
Build Strong Referral Relationships with LinkedIn
Brynne Tillman |
In B2B sales, both traditionally and in the new Social Selling environment, developing and nurturing relationships is the key to business success. By definition, relationships are a 2-way street, and I believe to gain trust, we should give first. By providing educational content, relevant insights, business connections or any other resource that matters to them, […]
You Endorsed Me for What on LinkedIn?
Brynne Tillman |
Have you been endorsed for things you don’t do by people you don’t remember? If you are like most of us, this hits home! Skills and Endorsements might be one of the most controversial topics when it comes to the LinkedIn profile. Some people love it while others just don’t get the point! So I […]
Content Marketing – Why it Matters by Barbara Kaplan
Brynne Tillman |
All of us who spend time online – whether shopping, doing research, reading up in our areas of interest, making travel plans, following thought leaders, rating restaurants and movies, participating in social networks – as part of our daily activity, are creators and/or recipients of content marketing. Content marketing is the term du jour that […]